Sunday 22 September 2024

All Questions - MCO-021 - MANAGERIAL ECONOMICS - Masters of Commerce (Mcom) - First Semester 2024

                     IGNOU ASSIGNMENT SOLUTIONS

        MASTER OF COMMERCE (MCOM - SEMESTER 1)

               MCO-021 - MANAGERIAL ECONOMICS

                                        MCO & 21 /TMA/2024


Question No. 1
Managerial Economics serves as a link between traditional economics and decision sciences for business decision-making.’ Elucidate the statement considering the role of managerial economics in optimising resource allocation, forecasting, pricing strategies, and overall organisational performance. 

Answer: 

For most purposes economics can be divided into two broad categories, microeconomics and macroeconomics. Macroeconomics as the name suggests is the study of the overall economy and its aggregates such as Gross National Product, Inflation, Unemployment, Exports, Imports, Taxation Policy etc. Macroeconomics addresses questions about changes in investment, government spending, employment, prices, exchange rate of the rupee and so on. Importantly, only aggregate levels of these variables are considered in the study of macroeconomics. But hidden in the aggregate data are changes in output of a number of individual firms, the consumption decision of consumers like you, and the changes in the prices of particular goods and services.  

Although macroeconomic issues are important and occupy the time of media and command the attention of the newspapers, micro aspects of the economy are also important and often are of more direct application to the day to day problems facing a manager. Microeconomics deals with individual actors in the economy such as firms and individuals. Managerial economics can be thought of as applied microeconomics and its focus is on the interaction of firms and individuals in markets. 

The economy is the institutional structure through which individuals and firms in a society coordinate their desires. Economics is the study of how human beings in a society go about achieving their wants and desires. It is also defined as the study of allocation of scarce resources to satisfy individual wants or desires. The latter is perhaps the best way to broadly define the study of economics in general. The emphasis is on allocation of scarce resources across competing ends. You should recognize that human wants are unlimited whereas means to fulfill those desires are limited and therefore choice is necessary. Choices necessarily involve trade-offs. For example, if you wish to acquire an M.Com degree, you must take time off to devote to study. Your time has many uses and when you devote more time to study you are allocating it to a particular use in order to achieve your goal. Economics would be a most uninteresting subject if resources were unlimited and no trade offs was involved in decision making. 

There are many general insights economists have gained into how the economy functions. Economic theory ties together economists’ terminology and knowledge about economic institutions. An economic institution is a physical or mental structure that significantly influences economic decisions. Corporations, governments, markets are all economic institutions. Similarly cultural norms are the standards people use when they determine whether a particular activity or behaviour is acceptable. For example, Hindus avoid meat and fish on Tuesdays. This has an economic dimension as it has a direct impact on the sale of these items on Tuesdays. Further, economic policy is the action usually taken by the government, to influence economic events. And finally, economic reasoning helps in thinking like an economist. Economists analyze questions and issues on the basis of trade-offs i.e. they compare the cost and the benefits of every issue and make decisions based on those costs and benefits. 

A close relationship between management and economics has led to the development of managerial economics. Management is the guidance, leadership and control of the efforts of a group of people towards some common objective. While this description does inform about the purpose or function of management, it tells us little about the nature of the management process. Koontz and O’Donell define management as the creation and maintenance of an internal environment in an enterprise where individuals, working together in groups, can perform efficiently and effectively towards the attainment of group goals.

From the point of view of a firm, managerial economics, may be defined as economics applied to “problems of choice” or alternatives and allocation of scarce resources by the firms. Thus managerial economics is the study of allocation of resources available to a firm or a unit of management among the activities of that unit. Managerial economics is concerned with the application of economic concepts and analysis to the problem of formulating rational managerial decisions. There are four groups of problem in both decisions-making and forward planning which are discussed below:  

Resource Allocation: Scare resources have to be used with utmost efficiency to get optimal results. These include production programming and problem of transportation etc. How does resource allocation take place within a firm? Naturally, a manager decides how to allocate resources to their respective uses within the firm, while as stated above, the resource allocation decision outside the firm is primarily done through the market. Thus, one important insight you can draw about the firm is that within it resources are guided by the manager in a manner that achieves the objectives of the firm.  

Inventory and queuing problem: Inventory problems involve decisions about holding of optimal levels of stocks of raw materials and finished goods over a period. These decisions are taken by considering demand and supply conditions. Queuing problems involve decisions about installation of additional machines or hiring of extra labour in order to balance the business lost by not undertaking these activities.  

Pricing Problem: Fixing prices for the products of the firm is an important decision-making process. Pricing problems involve decisions regarding various methods of prices to be adopted. 

Investment Problem: Forward planning involves investment problems. These are problems of allocating scarce resources over time. For example, investing in new plants, how much to invest, sources of funds, etc.  

Demand analysis and forecasting: It helps a manager in the earliest stage in choosing the product and in planning output levels. A study of demand elasticity goes a long way in helping the firm to fix prices for its products. The theory of cost also forms an essential part of this subject. Estimation is necessary for making output variations with fixed plants or for the purpose of new investments in the same line of production or in a different venture. The firm works for profits and optimal or near maximum profits depend upon accurate price decisions. Theories regarding price determination under various market conditions enable the firm to solve the price fixation problems. Control of costs, proper pricing policies, break-even analysis, alternative profit policies are some of the important techniques in profit planning for the firm which has to work under conditions of uncertainty. Thus managerial economics tries to find out which course is likely to be the best for the firm under a given set of conditions. 


Question No. 2

a) In a world of just two goods where all income is spent on the two goods, both goods cannot be inferior. True or False? Explain.

b) Explain the law of diminishing marginal returns and provide an example of the phenomenon.

Answer: 

A Part 

Demand refers to the quantities of goods that consumers are willing and able to purchase at various prices during a given period of time. For your demand to be meaningful in the marketplace you must be able to make a purchase; that is, you must have enough money to make the purchase. There are, no doubt, many items for which you have a willingness to purchase, but you may not have an effective demand for them because you don’t have the money to actually make the purchase. For example, you might like to have a 3600 -square-foot resort in Mussorie, an equally large beach house in Goa, and a private jet to travel between these places on weekends and between semesters. But it is likely that you have a budget constraint that prevents you from having these items. 

For demand to be effective, a consumer must also be willing to make the purchase. There are many products that you could afford (that is, you have the ability to buy them), but for which you may not be willing to spend your income. Each of us has a unique perspective on our own personal satisfaction and the things that may enhance that satisfaction. The important point is that if you do not expect the consumption of something to bring you added satisfaction, you will not be willing to purchase that good or service.

Therefore, you do not have a demand for such things despite the fact that you might be able to afford them. When we discuss demand, we are always referring to purchases made during a given period of time. For example, you might have a weekly demand for soft drinks. If you are willing and able to buy four soft drinks at a price of Rs 5.00 each, your demand is four soft drinks a week. But your demand for shoes may be better described on a yearly basis so that, at an average price of Rs. 800.00 a pair, you might buy three pairs of shoes per year. The important point here is that when we refer to a person’s demand for a product, we usually mean the demand over some appropriate time period, not necessarily over the rest of the person’s life. Think about the last time you spent money. It could have been spent on a car, a computer, a new tennis racquet, or a ticket to a movie, among literally thousands of other things. No matter what you purchased, you decided to buy something because it would please you. You are not forced to make purchases. You do so because you expect them to increase your personal satisfaction. If these things give us satisfaction, we say that they have value to us. Used in this way, value implies value in use. Air has a value in use, because we benefit from breathing air. But air is free. If air has value to us, why is it free? We certainly would be willing to pay for air rather than do without it. But air is available in such abundance that we treat it as a free good. We also get satisfaction from using petrol. Petrol has value in use. But unlike air, we must pay for the petrol we use. That is, petrol has value in exchange as well as value in use. We are willing to exchange something-usually money-for the use of some petrol. Why is air free, but petrol is costly? One important reason is that petrol is scarce, whereas air is abundant. This should start making you think about the role that scarcity plays in the economy. But be careful as you do so. Just because something is scarce does not necessarily mean it will have value in exchange. Another reason that something may not have value in exchange is because it has no value in use. That is, people just do not get any satisfaction from possessing or using it. We all have a limited amount of money that we can exchange for goods and services. The limit varies from individual to individual. For example, a school teacher typically has far less money to spend than a successful investment banker. An unskilled labourer has less money to exchange for goods and services than a skilled labourer. However, we all (even the richest among us) have a limited amount of money for buying things that can bring us satisfaction. As a result, we all make decisions about how we will spend, save, and/or borrow money. This implies that how we choose to allocate our money is an important factor in determining the demand for various goods and services in the economy. 

Yd stands for disposable income, that is, the amount of money available to people to spend. The greater the level of disposable income, the more people can afford to buy and hence the higher the level of demand for most products will be. This assumes of course that they are ‘normal’ goods, purchases of which increase with rising levels of income, as opposed to ‘inferior’ goods that are purchased less frequently as income rises. The use of disposable income rather than just income is justified on the grounds that people do not have total control over their gross incomes. There will, for example, be deductions to be made in the form of taxes. Thus, the level of disposable income can change over time, for example changes in tax rates. The effect of changes in disposable income on the demand for individual products will of course be determined by the ways in which it is spent. This is where the fifth variable, tastes (T), needs to be taken into account. Over a period of time, tastes may change significantly, but this may incorporate a wide range of factors. For example, in case of food, greater availability of alternatives may have a significant effect in changing the national diet. Thus, in India for instance, the demand for bajra has fallen over the past years as people have switched to eating rice and wheat instead. Social pressures may also act to alter tastes and hence demand. 

On the other hand, shifter variables, as the name implies cause the demand curve to shift i.e., there is a change in demand. Nearly all goods and services are what economists refer to as normal goods. These are goods for which consumption goes up as the incomes of consumers rise, and the converse is also true. In fact, it is rare to find a demand function that does not include some measure of income as an important independent variable. Goods for which consumption increases as the incomes of consumers rise are called normal goods. Goods for which consumption decreases as the incomes of consumers rise are called inferior goods. This relationship between product demand and income is one of the reasons that so much national attention is given to the level of Gross Domestic Product (GDP) and changes in the rate of growth of GDP. The GDP is the broadest measure of income generated in the economy. In demand analysis, other more narrowly defined measures, such as personal income or disposable personal income, are often used; but these measures are highly correlated with GDP. Thus, looking at the changing trends in GDP is helpful for understanding what may happen to the demand for a product. 


B Part 

In economics, the law of diminishing marginal returns predicts that at an optimal level of production capacity, increasing the unit or adding a factor of production while holding other factors constant results in lower output levels or lower increases in the output rate. The optimal level of production means that the company maintains a balance between its revenues and expenses. It refers to a level wherein they are getting maximum profit at the lowest cost. At this level, adding a source of output may lead to higher costs but lower returns.

The additional unit or factor of production may refer to additional equipment and personnel. In some cases, hiring more people results in a decrease in efficiency because of less workspace and a disorganized production process. This theory applies only in the short term because most of the other production factors remain fixed. In the long term, these factors may change because of their variable characteristics. Economists may also refer to this theory as the Law of Variable Proportions, Law of Increasing Costs, or Principle of Diminishing Marginal Productivity.

The factors of production

The factors of production include three basic resources, which are land, labour, and capital. These work together to translate input into finished goods or services and compose the primary classification. While they facilitate the production process, the production process doesn't transform or convert them and they don't end up as parts of the end products. The secondary factors include materials and energy that become a part of the end product or which the production process uses or transforms.

Assumptions of diminishing marginal returns law

In the law of diminishing marginal returns, the output doesn't necessarily decrease. What happens is it doesn't increase at the rate that it did in the past. For the theory to be valid, there are some assumptions to describe the event:

- The diminishing returns only happen in production settings or functions.

- All technology involved remains constant and the whole production process stays the same.

- All other production factors remain constant and homogeneous and only one increases.

- The event only occurs in the short term.

3 stages of diminishing marginal returns

In a diagram, the law of diminishing returns shows an increasing slope reaching a maximum. After this point, it shows a decreasing function. If all the assumptions fall into place, wherein one factor varies while all the others stay the same, economists classify the behaviour of output into three stages:

1. Increase in marginal returns

The total output increases at an increasing rate with each additional unit of the variable input. This stage results in increasing returns because of the abundance of the fixed factors relative to the variable factors. This means that introducing additional variable factors leads to the business' effective utilization of the fixed factors. Effective utilization of the variable factors also happens at this stage. Because of the sufficient number of the variable factors, introducing specialization and division of labour may happen, resulting in higher productivity.

2. Diminishing returns

Throughout this stage, while the total product keeps on increasing, it does so at a diminishing rate. This results from the marginal product falling and becoming less than the average product. The maximum value of the total product marks the end of this stage. It's important because the business often ramps up production to take advantage of the maximum returns.

This stage is a result of the dilution of the efficiency of the fixed factors. After adding variable factors that lead to the efficient utilization of the fixed inputs, the output starts to diminish. This is because the business' further addition of variable factors after this point overworks or saturates the fixed factors, making the process unproductive.

3. Negative returns

This stage starts from the maximum point, which is the optimal and highest output and returns, followed by a decline. This happens because of the crowding of the variable factors resulting in problematic coordination. The variable and fixed factors start to affect one another, causing a decrease in output.



Causes of diminishing returns

At a certain point in a production process, a business' productivity starts to decline. Companies look for the signs when efficiency starts to decrease to be able to implement preventive action plans. The business may stop its production or re-evaluate its operations and pricing strategy. Diminishing returns may result from the following:

Fixed factors of production: The law of diminishing returns happens because some production factors remain fixed. An increase in production rate results from the effective increase of all production factors, which doesn't happen because of the fixed production factors.

Lower productivity levels: In some instances, hiring additional manpower proves to be counterproductive. Some businesses function effectively with a certain number of employees and adding more may create a chaotic environment because of overcrowding or decrease productivity because of excessive socialization.

Limited demand: Sometimes, while a business hires an additional employee to satisfy a product demand, the job may not cover the full output capacity that the employee can deliver. For example, an employee that can deliver ten units of finished goods may only produce five units if this is the demand, resulting in diminishing returns.

Optimum production: If all the production factors work together perfectly, optimum production takes place. After this point, the addition of more and more variable factors results in less efficient combinations with fixed factors, lowering efficiency and leading to diminishing returns.

Negative impact on the work environment: Adding more employees may lower efficiency and productivity because of overcrowding, which creates an uncomfortable atmosphere. Adding new equipment may also result in unintended consequences, such as a change in the production temperature, which may affect the quality of other products in production and lead to a decrease in returns.

Short term: The law of diminishing marginal returns only happens in the short term. This results from the fact that all factors are variable in the long term, which means that they may adjust and work more efficiently together and produce better returns after a certain point in time.

Example 1

A startup business that develops software solutions for customers built a new office with ten computers in it. The company decides to hire software developers and started with five employees. After five months, the demand for their services increased, prompting them to hire an additional two employees. They saw that the current personnel was inadequate and decided to hire more employees. After another five months, they noticed an increase in cost and a decrease in returns that resulted from the office getting overcrowded and cramped that the employees can't work efficiently anymore.

Example 2

A farmer owns one acre of land. He finalized his decision on how much seed, water, and labour to use for the season, with the exception of the amount of fertilizer. While an increase in the amount of fertilizer results in an increase in the corn yield, using too much may poison the crops.

One unit of fertilizer results in an output of 100 ears of corn. Increasing it to two units results in 250 ears of corn and three units in 425 ears of corn, which gave him a 175 marginal increase. When he added a fourth unit of fertilizer, he got 550 ears of corn. This dropped the marginal output from 175 to 125. This means that the law of diminishing returns is already at work.


Question No. 3

Production is related to costs. In fact, cost function can be derived from estimated production function. In view of empirical determination of production function, can you think of some limitations of statistical analysis relating to cost function? Apart from limitations also explain how these estimated cost function is useful to a manager.

Answer: 

Cost function is a mathematical tool that helps economists and business managers to analyze the relationship between production costs and output levels. It can be used to find the optimal level of production that minimizes the total cost, or to compare the efficiency of different production methods. However, cost function is not a perfect representation of reality, and it has some limitations and considerations that need to be taken into account. In this section, we will discuss some of the main challenges and assumptions that are involved in using cost function for economic and business analysis. We will cover the following points:


1. Cost function is based on historical data. This means that it reflects the past behavior of the firm, and it may not be accurate for predicting the future costs. For example, if the firm changes its production technology, or faces new market conditions, the cost function may become obsolete and need to be updated. Moreover, historical data may not be available or reliable for some firms, especially new entrants or innovators, which makes it difficult to estimate their cost function.


2. Cost function is influenced by external factors. These are factors that are beyond the control of the firm, such as the prices of inputs, taxes, subsidies, regulations, demand, competition, etc. These factors can affect the cost function in different ways, depending on the type and degree of their impact. For example, an increase in the price of a key input will increase the cost function, while a decrease in the demand will decrease the output level and the cost function. Therefore, when using cost function, it is important to consider the external factors that may affect the firm's costs and adjust the cost function accordingly.


3. Cost function is subject to different types of errors. These are errors that arise from the estimation and measurement of the cost function, and they can affect the accuracy and validity of the cost function. Some of the common sources of errors are:


- Specification error: This is the error that occurs when the functional form of the cost function is not appropriate for the data. For example, if the cost function is assumed to be linear, but the data shows a nonlinear relationship between costs and output, the cost function will be misspecified and produce biased results.


- Estimation error: This is the error that occurs when the parameters of the cost function are not estimated correctly. For example, if the sample size is too small, or the data is not representative of the population, the estimates of the cost function will be inaccurate and unreliable.


- Measurement error: This is the error that occurs when the data used to estimate the cost function is not measured correctly. For example, if the costs or the output are not recorded properly, or there are errors in the accounting system, the data will be erroneous and affect the cost function.


4. Cost function is based on simplifying assumptions. These are assumptions that are made to simplify the analysis and make the cost function easier to use. However, these assumptions may not hold in reality, and they may limit the applicability and generalizability of the cost function. Some of the common assumptions are:


- Homogeneous output: This is the assumption that the firm produces only one type of output, or that the outputs are identical and can be aggregated into a single measure. However, in reality, many firms produce multiple types of outputs, or outputs that differ in quality, features, or characteristics. In this case, the cost function may not capture the differences in the costs of producing different outputs, and it may overestimate or underestimate the total cost.


- constant returns to scale: This is the assumption that the cost function exhibits constant returns to scale, which means that the cost increases proportionally with the output. However, in reality, many firms experience increasing or decreasing returns to scale, which means that the cost increases more or less than proportionally with the output. In this case, the cost function may not reflect the economies or diseconomies of scale that the firm faces, and it may overstate or understate the optimal level of production.


- No fixed costs: This is the assumption that the cost function does not include any fixed costs, which are costs that do not vary with the output. However, in reality, many firms have fixed costs, such as rent, depreciation, salaries, etc. In this case, the cost function may not account for the sunk costs or the opportunity costs that the firm incurs, and it may ignore the effects of fixed costs on the profitability and the break-even point of the firm.


These are some of the main limitations and considerations of cost function that need to be kept in mind when using it for economic and business analysis. Cost function is a useful and powerful tool, but it is not a flawless or comprehensive one. Therefore, it is important to use it with caution and critical thinking, and to complement it with other methods and tools that can provide more insights and perspectives on the firm's costs and performance.


Limitations of Different Types of Statistical Analysis 

Each of the methods discussed above has certain limitations. 

1. Both time-series and cross-section analysis are restricted to a relatively narrow range of observed values.  Extrapolation of the production function outside that range may be seriously misleading.  For example, in a given case, marginal productivity might decrease rapidly above 85% capacity utilization; the production function derived for values in the 70%-85% capacity utilization range would not show this. 

2. Another limitation of time series analysis is the assumption that all observed values of the variables pertains to one and the same production function.  In other words, a constant technology is assumed.  In reality, most firms or industries, however, find better, faster, and/or cheaper ways of producing their output.  As their technology changes, they are actually creating new production functions.  One way of coping with such technological changes is to make it one of the independent variables. 

3. Theoretically, the production function includes only efficient (least-cost) combinations of inputs.  If measurements were to conform to this concept, any year in which the production was less than nominal would have to be excluded from the data.  It is very difficult to find a time-series data, which satisfy technical efficiency criteria as a normal case. 

4. Engineering data may overcome the limitations of time series data but mostly they concentrate on manufacturing activities.  Engineering data do not tell us anything about the firm’s marketing or financial activities, even though these activities may directly affect production. 

5. In addition, there are both conceptual and statistical problems in measuring data on inputs and outputs.

It may be possible to measure output directly in physical units such as tons of coal, steel etc.  In case more than one product is being produced, one may compute the weighted average of output, the weights being given by the cost of manufacturing these products.  In a highly diversified manufacturing unit, there may be no alternative but to use the series of output values, corrected for changes in the price of products.  One has also to choose between ‘gross value’ and ‘net value’.  It seems better to use “net value added” concept instead of output concept in estimating production function, particularly where raw-material intensity is high. 

The data on labour is mostly available in the form of “number of workers employed” or “hours of labour employed”.  The ‘number of workers’ data should not be used because, it may not reflect underemployment of labour, and they may be occupied, but not productively employed.  Even if we use ‘man hours’ data, it should be adjusted for efficiency factor.  It is also not advisable that labour should be measured in monetary terms as given by expenditure on wages, bonus, etc. 

The data on capital input has always posed serious problems.  Net investment i.e. a change in the value of capital stock, is considered most appropriate. Nevertheless, there are problems of measuring depreciation in fixed capital, changes in quality of fixed capital, changes in inventory valuation, changes in composition and productivity of working capital, etc.

Finally, when one attempts an econometric estimate of a production function, one has to overcome the standard problem of multi-collinearity among inputs, autocorrelation, homoscadasticity, etc.

 MANAGERIAL USES OF PRODUCTION  FUNCTION 

There are several managerial uses of the production function.  It can be used to compute the least-cost combination of inputs for a given output or to choose the input combination that yields the maximum level of output with a given level of cost.  There are several feasible combinations of input factors and it is highly useful for decision-makers to find out the most appropriate among them. The production function is useful in deciding on the additional value of employing a variable input in the production process.  So long as the marginal revenue productivity of a variable factor exceeds it price, it may be worthwhile to increase its use.   The additional use of an input factor should be stopped when its marginal revenue productivity just equals its price.  Production functions also aid long-run decision-making.  If returns to scale are increasing, it will be worthwhile to increase production through a proportionate increase in all factors of production, provided, there is enough demand for the product.  On the other hand, if returns to scale are decreasing, it may not be worthwhile to increase the production through a proportionate increase in all factors of production, even if there is enough demand for the product.  However, it may in the discretion of the producer to increase or decrease production in the presence of constant returns to scale, if there is enough demand for the product.


Question No. 4

Classify and explain different market structures based on certain factors and  support your answer with the help of examples.

Answer:

A variety of market structures will characterize an economy. Such market structures essentially refer to the degree of competition in a market.

There are other determinants of market structures such as the nature of the goods and products, the number of sellers, number of consumers, the nature of the product or service, economies of scale etc. We will discuss the four basic types of market structures in any economy.

One thing to remember is that not all these types of market structures actually exist. Some of them are just theoretical concepts. But they help us understand the principles behind the classification of market structures.


Market is a place where goods and services are bought and sold. It is the place where goods are traded in. market is classified into two major classifications. Perfect competition and Imperfect competition. Under imperfect competition monopoly, monopolistic and oligopoly market come. 

1. Perfect competition: It is a market structure where large number sellers and buyers are involved in buying and selling of goods at equilibrium price which is fixed by the industry. Good sold in this market are homogenous in nature and have no substitutes. Sellers are price takers as they sell their products at equilibrium price only. This market is hypothetical and is myth as no such market exists actually. It is based on number of hypothetical conditions like no transport cost, no advertisement cost, full knowledge of markets among buyers and sellers etc. 

Perfect competition refers to the market structure where competition among the sellers and the buyers exists in its most perfect from. In such a market, there is a single price, which is determined by the interaction of demand and supply.   

1.Many Sellers : There are many sellers or firms selling a commodity in the market.  Their number is so large that any single seller or firm cannot influence a given market price. So an individual seller or a firm is a price-taker. 

2.Many Buyers : There are many actual buyers.  Their number is so large that any single buyer cannot influence a given market price.  This is because his individual demand is a very small fraction in the total market demand so buyer is also a price-taker. 

3.Homogeneous Products : All firms or producers produce and sell identical products i.e. same in respect of size, shape, color, packaging, etc.  So there is no difference in between various products, which are perfect substitutes for each other. 

4.Free Entry and Exit:-There is perfect freedom for new firms or sellers to enter a market or an industry without any legal, economic, or any other type of restrictions or barriers, Likewise, the existing producers or sellers are free to leave the market.   

5.Perfect Knowledge: -There is perfect knowledge on the part of the buyers and sellers regarding the market conditions especially regarding the prevailing market price and quantity of supply. So a single price would prevail (exists) for a commodity in the entire market. 

6.Perfect Mobility of Factors of Production: - The factors of production are perfectly free to move from one firm to another or from one industry to another or from one region to another or from one occupation to another.  This ensures freedom of entry and exit for individuals and firms.   

7.Transport Costs: -It is assumed that there are no transport costs.  The transport costs incurred by buyers and sellers to take the advantage of price changes, in a market, are ignored. 

8.Non-Intervention by the Government:-It is assumed that the government does not interfere with the working of a market economy, i.e. it does not interfere with the economic activities in the form of controls on the supply of raw materials, tariffs, subsidies, rationing, licensing etc.  

2. Imperfect competition: 

a. Monopoly: it is a market structure where only singer seller exists with number of buyers. The goods sold by monopolist have no close substitute so cross elasticity of demand is zero in this market. The goods sold are generally of special kind. Monopolist, being the single seller, carries price discrimination and sells the same product to many buyers at different rates. There are many types of monopoly such as legal, natural, technical, pure monopoly. 

The word ‘Monopoly’ is derived from two words ‘Mono’ which means single and ‘Poly’ which means sellers. Hence monopoly is a market situation in which there is one seller of product who controls the entire market supply’ 

1. Single producer or seller: Monopoly is the market structure where only one seller is involved in business activities. He has full control over his business. He is the sole authority to take decision regarding production and pricing policies. 

2. No Distinction between Firm and the industry: In this market there is no distinction between firm and industry as it is featured with one seller. There are no competitors. So the distinction between  firm and industry disappears. 

3. No close substitute: Monopoly market does not face competition there is no close substitute available for his product. The monopolist produces all the output in a market. 

4. Absence of competition: There is no competition for monopoly. So the product sold by monopolist has no substitute or complementary product. Cross elasticity of demand is zero in monopoly market.  

5. Price maker: Monopoly is a price maker being having control over his business. He does carry price discrimination by charging various prices to different consumers. 

6. Complete control : Monopoly has complete control over the production and market supply. Decision about production is the sole decision of his. Entry to new firms are restricted.  

7. Downward Sloping demand curve : Monopolist faces a downward sloping demand curve which indicates that it can sell more at a lower price.  

b. Monopolistic competition: It is a market where are there are many sellers and buyers who are engaged in selling and buying goods. This market is a combination of perfect competition and monopoly. Prof. Chamberlin gave term’ Group ‘to this market as it has independent policies still competes in the open market. No entry is restricted in this market. This market deals in differentiation goods which are not exactly identical. Selling cost is the main feature of this market as without advertisement this market cannot sustain. 

Monopolistic competition was introduced by Prof. E.H. Chamberlin and Prof. Mrs. Joan Robinson. Monopolistic competition is the type of market structure where there exist monopoly on one side and perfect competition on other side. Simply we can also say that it is a mixture of monopoly and perfect competition. 

1.Large number of firm :In a Monopolistic competition there is relatively large number of firms each satisfying a small share of the market demand for the product. As there are large number of firms there exists stiff competition between them. But the size of the firm will be relatively small. 

2.Product Differentiation : In a Monopolistic competition the products produced by various firms are not identical but slightly different from each other, which means the products are not same but are similar and hence their prices are not much different. They are close substitutes of each other. 

3.Selling Cost : Firms in Monopolistic competition incur expenditure to promote sales, which is called as ‘Selling Cost’. Selling cost is incurred in the form of advertisement like on T.V., Radio, Press, Exhibitions, free samples etc. Selling cost tries to influence consumers demand and promote sales. 

4.Free entry and exist : In a Monopolistic competition it is easy for the new firms to enter and the existing firm to leave it. Free entry means that when in the industry existing firms are making supernormal profit new firms enter in the industry and the losses will compel them to leave the industry or group. 

5.Absence of Interdependence : Under Monopolistic competition firms are large but not their size. They are too small. It means every firm has its own policies like production, output, price policy etc. Thus the policy of an individual firm cannot influence the policy of other firms which means all firms are independent but not interdependent.  

6.Concept of Group : In Monopolistic Competition the word ‘industry’ loses its significance as Prof. Chamberlin has used the word ‘Group’ which means number of producers whose goods are fairly close substitutes. 

7.Nature of Demand Curve :-In a Monopolistic competition the demand curve slopes downward from left to right, which an individual firms can sell more by lowering price. DD curve of monopolistic always slopes negatively. 

C. Oligopoly: This market structure has a few sellers and many buyers. The sellers in this market have interdependence policies and compete with each other with competitive nature. Survival is difficult in this market as competition is tough and there is reaction of each seller for other seller’s action of policies. Price rigidity is the main feature of this market. Cartel is an example of such as market. 

Oligopoly is a market situation where there are only few sellers in a given line at production.  Mr. Feller defines Oligopoly as “Competition among the few”. In this type of market the firm may be producing either homogeneous products or may be having product differentiation in the given line of production. Features:- 

1. Few Sellers:-Under Oligopoly there are few sellers producing or supplying either homogeneous products or differentiated products. 

2. Interdependence:-The firms have a high degree of interdependence in their business policies about fixing of price and determination of output. 

3. Advertisement & selling cost :-Advertisement and selling cost have strategic importance to the firms under oligopoly. Each firm tries to attract maximum number of consumers towards its products by spending huge amount of money on advertisement and publicity. 

4. High Cross elasticity’s of demand:-Under Oligopoly the firms have a high degree of cross elasticity’s of demand. So there is always a fear of retaliation by the rivals. For e.g. if coke reduces its price by 2 Rs. Pepsi may retaliate by reducing its price by 3 Rs.  

5. Constant Struggle:-Competition is of unique type in a Oligopolistic market. Here competition consists of constant struggle of rivals against rivals (competitors). 

6. Lack of Uniformity:-In Oligopoly the size of the firms are not uniform. Some firms are very big in size and some firms are very small in size. Uneven sizes of firms are found in this market. 

7. Price Rigidity:-In Oligopoly market each firm sticks to its own price. This is because it is in constant fear of retaliation by the rivals if it reduces the price. 

8. Kinked Demand Curve:-According to Mr. Paul Sweezy firm is an Oligopolistic market have Kinky demand curve. This is because when a firm changes its price the other firms also change their price. Hence the demand curve of an Oligopolistic is not definite it goes on changing. 


Question No. 5

Write short notes on the following : 

a) Opportunity cost

b) Marginal cost

c) Monopoly power

d) Determinants of Price Elasticity

Answer:

A Part:
Opportunity cost represents the potential benefits that a business, an investor, or an individual consumer misses out on when choosing one alternative over another.

While opportunity costs can't be predicted with total certainty, taking them into consideration can lead to better decision making.



The formula for this calculatin is simply the difference between the expected returns of each option.

Consider a company that is faced with the following two mutually exclusive options:

Option A: Invest excess capital in the stock market

Option B: Invest excess capital back into the business for new equipment to increase production

Assume the expected return on investment (ROI) in the stock market is 10% over the next year, while the company estimates that the equipment update would generate an 8% return over the same time period. The opportunity cost of choosing the equipment over the stock market is 2% (10% - 8%). In other words, by investing in the business, the company would forgo the opportunity to earn a higher return—at least for that first year.

B Part

In economics, marginal cost is the change in total production cost that comes from making or producing one additional unit. To calculate marginal cost, divide the change in production costs by the change in quantity.

The purpose of analyzing marginal cost is to determine at what point an organization can achieve economies of scale to optimize production and overall operations. If the marginal cost of producing one additional unit is lower than the per-unit price, the producer has the potential to gain a profit.

Marginal cost is calculated as the total expenses required to manufacture one additional good. Therefore, it can be measured by changes to what expenses are incurred for any given additional unit.

Marginal Cost = Change in Total Expenses ÷ Change in Quantity of Units Produced




The change in total expenses is the difference between the cost of manufacturing at one level and the cost of manufacturing at another. For example, management may be incurring $1,000,000 in its current process. Should management increase production and costs increase to $1,050,000, the change in total expenses is $50,000 ($1,050,000 - $1,000,000).
The change in the quantity of units is the difference between the number of units produced at two varying levels of production. Marginal cost strives to be based on a per-unit assumption, so the formula should be used when it is possible for a single additional unit to be produced.

For example, the company above manufactured 24 pieces of heavy machinery for $1,000,000. The increased production will yield 25 total units, so the change in the quantity of units produced is one (25 - 24).

The formula above can be used when more than one additional unit is being manufactured. However, management must be mindful that groups of production units may have materially varying levels of marginal cost.

C Part 

A pure monopoly is defined as a single supplier. While there only a few cases of pure monopoly, monopoly ‘power’ is much more widespread, and can exist even when there is more than one supplier – such in markets with only two firms, called a duopoly, and a few firms, an oligopoly.

According to the 1998 Competition Act, abuse of dominant power means that a firm can ‘behave independently of competitive pressures’. 

For the purpose of controlling mergers, the UK regulators consider that if two firms combine to create a market share of 25% or more of a specific market, the merger may be ‘referred’ to the Competition Commission, and may be prohibited.

Maintaining monopoly power – barriers to entry

Monopoly power can be maintained by barriers to entry, including:

Economies of large scale production
If the costs of production fall as the scale of the business increases and output is produced in greater volume, existing firms will be larger and have a cost advantage over potential entrants – this deters new entrants.

Predatory pricing
This involves dropping price very low in a ‘demonstration’ of power and to put pressure on existing or potential rivals.

Limit pricing
Limit pricing is a specific type of predatory pricing which involves a firm setting a price just below the average cost of new entrants – if new entrants match this price they will make a loss!

Perpetual ownership of a scarce resource
Firms which are early entrants into a market may ‘tie-up’ the existing scarce resources making it difficult for new entrants to exploit these resources. This is often the case with natural monopolies, which own the infrastructure. For example, British Telecom owns the network of cables, which makes it difficult for new firms to enter the market.

High set-up costs
If the set-up costs are very high then it is harder for new entrants.

High ‘sunk’ costs
Sunk costs are those which cannot be recovered if the firm goes out of business, such as advertising costs – the greater the sunk costs the greater the barrier.

Advertising
Heavy expenditure on advertising by existing firms can deter entry as in order to compete effectively firms will have to try to match the spending of the incumbent firm.

Loyalty schemes and brand loyalty
If consumers are loyal to a brand, such as Sony, new entrants will find it difficult to win market share.

D part

Demand elasticity measures the responsiveness of demand for a commodity when there is a change in an economic factor. Mostly this economic factor is the price. However, other than price, a product’s demand can react to a consumer’s income level, product substitute, level of necessity and more. 

The concept of elasticity of demand is important for businesses and policymakers, as it helps you make informed decisions about pricing strategies, production levels, and even tax policies. 

Price elasticity of demand is not as linear as it may sound. To succeed in the market, a company has to consider ample different variables to determine if its product is elastic or not. Understanding this helps in establishing a long-term pricing strategy. It's important to answer, "what are the determinants of price elasticity of demand" to develop a sustainable pricing process that will help you scale up in the long term.

Hence, now that we've briefly discussed its impact on pricing, let’s take a look at the 7 different factors affecting price elasticity of demand.

1. The Availability of Substitutes
Reliable substitutes are one of the crucial factors influencing price elasticity of demand. If a product has reliable substitutes in the market, its demand undergoes a significant change. The more substitutes available, the more elastic the demand for the good or service will be. However, it’s vice versa for inelastic products. The demand doesn’t react as much as it does in the other case when there is a change in price.

To put it simply here’s an example; the demand for electronics is relatively elastic because there are other substitutes for it, whereas the demand for gasoline, in general, is less elastic because there are no more substitutes available to satisfy consumer needs.


2. The Proportion of Income Spent on Commodities
One of the vital factors affecting price elasticity of demand is the proportion of a consumer's income that is spent on an item. For high-income households/consumers, the elasticity of demand is typically low but remains quite high for low-income-level groups.

This, however, is strongly influenced by several factors such as the income level, the income portion spent on the product, and the type of product consumers are willing to spend on.

Moreover, not always is the determination of elasticity linear. Hence, to find the elasticity of products in complex situations both the price and the percentage of consumer income are considered.

3. The Time Frame
This too is one of the powerful factors affecting price elasticity of demand. It refers to the pace at which the demand reacts to the change in price. To put it simply, the pace at which consumers can switch to another alternative and adjust their consumption habits.

In the short term, buyers tend to stick to the same item, fail to find substitutes, and are unable to adjust their consumption habits, leading to the product’s inelastic demand. However, in the long term, consumers may be able to find substitutes or adjust their consumption habits, leading to more elastic demand.


4. The Degree of Necessity
Demand responds to price changes depending on the product’s degree of necessity. Hence, this is one the vital determinants of price elasticity of demand. Necessities, such as food and housing, tend to have inelastic demand as consumers will continue to purchase them regardless of price changes. That’s because there is no other reliable substitute or finding an alternative would require time, energy and investment.

On the other hand, luxury goods, such as designer clothing and high-end cars, tend to have more elastic demand because consumers are more likely to cut back on purchases when prices increase.

5. Brand Loyalty
Brand loyalty can also affect the price elasticity of demand. Consumers who are loyal to a particular brand may be less likely to switch to substitutes, even if prices increase, leading to inelastic demand. This, however, is not as water-tight as it seems. Brand loyalty loses influence in times of recession when consumers might opt for cheaper products despite the perceived lower quality. Income level is another accompanying factor that combined with brand loyalty impacts the elasticity of demand.

6. The Level of Competition
In a market with high levels of competition, firms will have to be more responsive to changes in consumer demand, leading to more elastic demand. If they are replaceable with other similar items, the demand will fall as prices rise. Hence, companies tend to remain competitive by adjusting their prices after studying their competitors.

On the other hand, in a market with less competition, firms are able to charge higher prices without losing as many customers, thanks to the commodities’ inelastic demand.

7. The Availability of Information
The availability of information about a good or service is another factor influencing price elasticity of demand. When consumers have access to more information about a good or service, they are more likely to make well-informed purchasing decisions, which can lead to more elastic demand. We live in a time when countless reviews as well as information on alternatives are a few clicks away. As such, it’s more important than ever to capitalise on your online presence and make sure the web works for you rather than against you.

Thursday 12 September 2024

All Questions - MCO-05 - Accounting for Managerial Decisions - Masters of Commerce (Mcom) - First Semester 2024

                        IGNOU ASSIGNMENT SOLUTIONS

        MASTER OF COMMERCE (MCOM - SEMESTER 1)

               MCO-05 - Accounting for Managerial Decisions

                                                MCO & 05 /TMA/2024


Please Note: 
These assignments are valid for two admission cycles (January 2024 and July 2024). The validity is given below:  
1 Those who are enrolled in January 2024, it is valid upto June 2024.  
2 Those who are enrolled in July 2024, it is valid upto December 2024.  
In case you are planning to appear in June Term-End Examination, you must submit the assignments to the Coordinator of your Study Centre latest by 15th March, and if you are planning to appear in December Term-End Examination, you must submit them latest by 15th September. 

Question No. 1

Briefly explain the accounting concepts which guide the accountant at the recording stage.

Answer:

Theory Base of Accounting consists of accounting concepts, principles, rules, guidelines, and standards that help an individual understand the basics of accounting. These Concepts are developed over time to bring consistency and uniformity to the accounting process. 

GAAP or Generally Accepted Accounting Principles are the rules and procedures defined and developed by the Financial Accounting Standards Board (FASB) that an organization has to follow for the proper creation of financial statements consistent with the industry standards. The General Accepted Accounting Principles are also known as Accounting Concepts.  The primary objective of GAAP is to ensure a basic level of consistency in the accounting statements of an organization. Financial statements prepared with the help of GAAP can be easily used by the external users of the accounts of a company.


Basic Accounting Concepts
These are the basic ideas or assumptions under the theory base of accounting that provide certain working rules for the accounting activities of an organization. There are 13 important Accounting Concepts that are to be followed by companies to prepare true and fair financial statements.

1. Business Entity Concept
The business entity concept states that the business enterprise is separate from its owner. In simple terms, for accounting purposes, the business and its owners are treated separately. If an owner invests money in the business, it will be treated as a liability for the business. However, if the owner takes out some money from the business for personal use, it will be considered drawings. Therefore, assets and liabilities of a business are the business’s assets and liabilities, not the owner’s. Hence, the books of accounts include the accounting records from the point of view of the business instead of the owner. For example, the amount of 1,00,000 in ABC Ltd. by its owner Raj will be considered a liability to the business. The business entity concept applies to partnerships, companies, sole proprietorships, small enterprises, and large enterprises. 

2. Money Measurement Concept
The money measurement concept says that a business should record only those transactions which can be expressed in monetary terms. It means that transactions like purchase and sale of goods, rent payment, expenses payment, earning of revenue, etc., will be recorded in the books of accounts of the firm. However, transactions or happenings, like the research department’s creativity, machinery breakdown, etc., will not be recorded in the books of accounts of the firm. Besides, the records of transactions of a firm should not be recorded in physical units, such as 3 acre land, 20 computers, 40 chairs, etc., instead, they should be recorded in monetary terms, such as ₹13 lakh for land, ₹15 lakh for computers, and ₹2 lakh for chairs, etc., in the books of accounts. 

However, there are two drawbacks of this concept in accounting. Firstly, according to this concept, the accounting of a business is limited to the recording of information that can be expressed in a monetary unit, but does not involve or record essential information that cannot be expressed in monetary units. Secondly, the concept has the limitations of the monetary unit itself. 

3. Going Concern Concept
The going concern concept assumes that an organization would continue its business operations indefinitely. It means that it is assumed that the business will run for a long period of time, and will not liquidate in the foreseeable future. It is one of the most important assumptions or concepts of accounting. It is because the going concern concept provides the firm with the basis to show its assets’ value in the balance sheet. 

For example, if an organization purchases machinery for ₹1,00,000, it would not be fair to show the full amount of the machinery in one year, as the company will be getting service or production with the help of machinery for several years. Therefore, the going concern concept by assuming that the business will not liquidate in the foreseeable future states that the firm should record the machinery’s value for its estimated life span. Let’s say, the life span of the said machinery is 10 years. Now, the firm may charge ₹10,000 for 10 years from the profit and loss account. 

4. Accounting Period Concept
The accounting period concept defines the time span at the end of which an organization has to prepare its financial statements to determine whether they have earned profits or incurred losses during a specified time span. It also states the exact position of the firm’s assets and liabilities at the end of the specified time span. This information is used by different internal and external users of the organization for various purposes regularly. The financial statements are prepared regularly because it helps them in the decision-making process, and no firm can wait for long to know its results. The normal interval for the preparation of the financial statements is one year. This time interval of one year is known as the accounting period. According to the Companies Act, 2013 and the Income Tax Act, an organization has to prepare its income statements annually. However, in some cases, like the retirement of a partner between the accounting period, etc., the firm can prepare interim financial statements. 

5. Cost Concept
The cost concept of accounting states that an organization should record all of its assets at their purchase price in the books of accounts. This amount also includes any transportation cost, acquisition cost, installation cost, and any other cost spent by the firm for making the asset ready to use. For example, Radha Ltd. purchased machinery for ₹60 lakh in July 2021. It has also spent a sum of ₹10,000 on transportation, ₹20,000 on its installation, and ₹15,000 on making it ready to use. The total amount at which the organization will record the value of machinery in the books of account would be ₹60,45,000. 

Therefore, the cost concept or historical cost concept states that since the company is not going to sell the assets as per the going concern concept, there is no point in revaluing the assets and showing their current value. Besides, for practical reasons also, the accountants of an organization prefer to report the actual costs to its market values. However, the asset amount listed in the books of accounts of the firm does not indicate the value at which it can sell the asset.

6. Dual Aspect or Duality Concept
The dual aspect or duality concept is the foundation of any business. The concept describes the basis of recording business transactions in the books of accounts. According to the concept, every transaction of the business has a two-fold effect. Hence, it should record every transaction in two places. In simple words, two accounts will be affected by a single transaction. This concept can be expressed as the Accounting Equation:

Assets = Liabilities + Capital

The accounting equation states that the total of assets of an organization is always equal to the total of its owners’ and outsiders’ claims. These claims or equity of the firm’s owners is also known as Capital or Owner’s Equity, and the outsiders’ claims are known as Liabilities or Creditors’ Equity. For example, Rohan started a business by investing a sum of ₹1 crore. This amount will increase the cash (asset side) of the business, and will also increase its capital by the same amount, i.e., ₹1 crore. Therefore, the effect of the transaction will be shown in two accounts, i.e., cash and capital account. The dual concept forms the base of the Double Entry System of Accounting.  

7. Revenue Recognition Concept
The revenue recognition concept, also known as the realisation concept, as the name suggests, defines that an organization should record its revenue from business only when it is realised, not when the firm has received the cash. Let us understand the concept with the help of an example. Suppose a client pays ₹5,000 in advance for a product. The company will not realise the amount of revenue until its work on the product is complete. Therefore, the firm will initially record the amount as a liability in the unearned revenue account. Once the product has shipped to the client, it will be transferred to the revenue account. Let us take another example of delayed payment. Suppose a company ships its goods amounting to ₹10,000 to its customer on the credit of 30 days. The company will realise the same as soon as the goods have been shipped even though it will receive the amount in the future. 

8. Matching Concept
The matching concept states that an organization should recognize its expenses in the same financial year if the expense is related to the revenue of that year. In simple words, if a firm is earning revenue in an accounting period, even though it incurs the expenses related to that revenue in the next accounting year, the expense will be realized in the same accounting year when the revenue has been realized by the firm. For example, if a salesman sells goods worth ₹10,00,000 in February 2022 on a 6% commission made in May 2022, the commission expense of 6% will be charged in the accounting year in which the sales have been made, i.e., 2021-2022. A company should keep in mind that the matching concept should be followed only after the realisation concept has been fulfilled. 

9. Full Disclosure Concept
As the name suggests, the full disclosure concept states that an organization should disclose all the facts regarding its financial performance. It is because the information mentioned in the financial statements is used by different internal and external users, like investors, banks, creditors, management, employees, financial institutions, etc., for making financial decisions. Hence, the concept says that all relevant and material facts or figures about an organisation must be disclosed in its financial statements. To fully ensure this concept, an organization has to prepare its Balance Sheet and Profit & Loss Account based on the format provided by the Indian Companies Act 1956. Besides, different regulatory bodies, like SEBI, also make it compulsory for companies to completely disclose the true and fair picture of their state of affairs and profitability. 

10. Consistency Concept
The consistency concept states that there should be consistency or uniformity in the accounting practices and policies followed by an organization. It is because the accounting information provided by an organization through its financial statements would be beneficial only when it allows its users in making a comparison between the statements of different years or with statements of other firms. However, it does not mean that the organization cannot change its accounting policies when necessary. The firm can make required changes in its policies by properly indicating the probable effect of the changes on its financial results. For example, if a company’s management wants to compare the net profit of the current year with the previous year, it can do so only when the accounting policies followed by the company in both years are the same. For example, if a company has used the SLM depreciation method in the previous year and the WDV method of depreciation in the current year; it would not be able to compare the figures. 

11. Conservatism Concept
The conservatism or prudence concept believes in playing safely, while recording the transactions in the book of accounts. According to this concept, an organization should adopt a conscious approach and should not record its profits until they are realised. However, it states that the organization should realise any loss even if the company has not incurred it yet, or if there is a slight possibility of loss to occurring in the future. No matter how pessimist attitude this concept shows, it is essential for an organization to deal with uncertainty and allows them to protect the interest of creditors against any unwanted distribution of its assets. For example, if an organization feels that a certain debtor will not pay the amount in the future, it should open a Provision for Doubtful Debts Account. Similarly, an organization should not record its increase in the market value of stock until it is sold. 

12. Materiality Concept
The materiality concept suggests that an organization should focus on material facts only. In simple words, an organization should not waste its time on immaterial facts that do not help in determining its income for the period. In order to differentiate a fact as material or immaterial, one should consider its nature and the amount involved. Therefore, a fact will be considered material if the accountant believes that the information can influence the decisions of a user of the financial statements. For example, the original cost of stationery is insignificant to the users of financial statements. Hence they are not included in the closing stock of the statements and are shown under expenses. Similarly, suppose the company has incurred an expense on the marketing of the firm or its products. In that case, it will be shown in the financial statements as it is a material fact for the users and can change their decisions. 

13. Objectivity Concept
The objectivity concept of accounting states that an organization should record transactions in an objective manner. It means that the recording should be free from any kind of biasness by accountants and other people. Objectivity in the recording of transactions is possible when the transactions of the firm are supported by verifiable vouchers or documents. The purpose of the objectivity concept is that it does not let the firm’s management and accountants’ opinions impact the financial statements and provide a false image. The concept can be helpful for an organization in creation of its goodwill. Besides, it warns the companies about the penalties if there is any sort of misinterpretation in the financial statements. 


Question No. 2

Distinguish between the following :

a) Product cost and Period cost

b) Controllable and Uncontrollable cost 

c) Variable and Fixed costs

d) Direct and Indirect costs

Answer:

A Part 

Difference Between Product Cost and Period Cost



Based on the association with the product, cost can be classified as product cost and period cost. Product Cost is the cost that is attributable to the product, i.e. the cost which is traceable to the product and is a part of inventory values. On the contrary, Period Cost is just opposite to product cost, as they are not related to production, they cannot be apportioned to the product, as it is charged to the period in which they arise.
Product cost comprises of direct materials, direct labour and direct overheads. Period costs are based on time and mainly includes selling and administration costs like salary, rent etc. These two type of costs are significant in cost accounting, that most people don’t understand easily. So, take a read of the article, that sheds light on the differences between product cost and period cost.

Basis for ComparisonProduct CostPeriod Cost
MeaningThe cost that can be apportioned to the product is known as Product Cost.The cost that cannot be assigned to the product, but charged as an expense is known as Period cost.
BasisVolumeTime
Which cost is regarded as Product / Period Cost?Variable CostFixed Cost
Are these costs included in inventory valuation?YesNo
Comprises ofManufacturing or Production costNon-manufacturing cost, i.e. office & administration, selling & distribution, etc.
Part of Cost of ProductionYesNo
ExamplesCost of raw material, production overheads, depreciation on machinery, wages to labor, etc.Salary, rent, audit fees, depreciation on office assets etc.
Definition of Product Cost
The cost which is directly related to the buying and selling of the merchandise is known as Product Cost. These costs are associated with the procurement and conversion of raw material to finished goods ready for sale. Simply put, the cost which is a part of the cost of production is product cost. These costs can be apportioned to products. The cost is included in the valuation of inventory; that is why it is also known as Inventoriable costs. The following are the objective of computing product cost:

It helps in the preparation of financial statement.
It should be calculated for the purpose of product pricing.
Under different costing system, product cost is also different, as in absorption costing both fixed cost and variable cost are considered as Product Cost. On the other hand, in Marginal Costing only the variable cost is regarded as product cost. An example of such cost is the cost of material, labour, and overheads employed in manufacturing a table.

Definition of Period Cost
The cost which cannot be allocated to the product, but belongs to a particular period is known as Period Cost. These costs are charged against the sales revenue for the accounting period in which they take place. Period Cost is based on time, i.e. the period in which the expenses arise. These costs occur during a financial year, but they are not considered at the time of valuing the inventory because they are not associated with the purchase and sale of goods.

According to the Matching Principle, all expenses are matched with the revenue of a particular period. So, if the revenues are recognised for an accounting period, then the expenses are also taken into consideration irrespective of the actual movement of cash. By virtue of this concept, period costs are also recorded and reported as actual expenses for the financial year.
All the non-manufacturing costs like office and general expenses are considered as Period Cost like interest, salary, rent, advertisement, commission to the salesman, depreciation of office assets, audit fees, etc.

Key Differences Between Product Cost and Period Cost
The following are the major differences between product cost and period cost:

1. Product Cost is the cost which can be directly assigned to the product. Period Cost is the cost which relates to a particular accounting period.
2. Product Cost is based on volume because they remain same in the unit price, but differ in the total value. On the other hand, time is taken as a basis for period cost because as per the matching principle; the expenses should match the revenue and therefore, the costs are ascertained and charged in the accounting period in which they are incurred.
3. In general, the variable cost is considered as product cost because they change with the change in the activity level. Conversely, the fixed cost is regarded as period costs because they remain unchanged irrespective of the activity level.
4. Product Cost is included in the inventory valuation, which is just opposite in the case of Period Cost.
5. Product cost comprises of all the manufacturing and production costs, but Period Cost considers all the non-manufacturing costs like marketing, selling, and distribution, etc.

In a nutshell, we can say that all the costs which are not product costs are period costs. The simple difference between the two is that Product Cost is a part of Cost of Production (COP) because it can be attributable to the products. On the other hand Period, the cost is not a part of the manufacturing process, and that is why the cost cannot be assigned to the products.


B Part 

Key Difference – Controllable vs Uncontrollable Cost
 
Understanding the cost classifications of controllable and uncontrollable costs is vital in order to make a number of business decisions. It assists businesses to reduce costs and make choices as to whether or not to proceed with a certain decision. The key difference between controllable and uncontrollable cost is that controllable cost is an expense that can be increased or decreased based on a particular business decision whereas uncontrollable cost is a cost that cannot be increased or decreased based on a business decision.

What is Controllable Cost?
Controllable cost is an expense that can be increased or decreased based on a particular business decision. In other words, the management has the power to influence such decisions. These costs can be altered in the short term. In general, costs relating to a particular business decision is controllable; if the company decides to refrain from making the decision, the costs will not have to be incurred. The ability to control costs mainly depends on the nature of the cost and decision-making authority of the managers.

Variable Cost
Variable cost changes with the level of output, as such is increased when a higher number of units are produced. Direct material cost, direct labor, and variable overheads are main types of variable costs. Thus, if the increase in output is avoided, the related costs can be controlled.

Incremental Cost
Incremental cost is the additional cost that will have to be incurred as a result of the new decision made.

Stepped Fixed Cost
Stepped fixed cost is a form of fixed costs that does not change within specific high and low activity level, but will change when the activity level is increased beyond a certain point

Decision-making Authority
The majority of the costs are controllable by senior and middle management due to their decision-making authority. Decisions relating to costs are taken by managers and operational staff is required to work towards achieving the cost targets

What is Uncontrollable Cost?
Uncontrollable cost is a cost that cannot be increased or decreased based on a business decision. In other words, it is an expense that a manager has no power to influence. Many uncontrollable costs can only be altered in the long term. If a cost has to be incurred irrespective of making a specific business decision, such costs are often classified as uncontrollable costs. Similar to controllable cost, uncontrollable costs can also arise due to the nature of the cost and decision-making authority of the managers.

Fixed Cost
These are the costs that can be altered based on the number of units produced. Examples of fixed costs include rent, lease rental, interest expense and depreciation expense.

Regulated Costs with a Legal Binding
Costs such as tax expense, other government levies, interest expense, and costs incurred to meet safety and other regulatory standards are often uncontrollable since related decisions are taken by external parties.

Decision-making Authority
Since the majority of cost related decisions are taken by senior and middle management due to their decision-making authority, costs are uncontrollable by operational staff at a lower level in the organization.

Controllable vs Uncontrollable Cost

Controllable cost is an expense that can be increased or decreased based on a particular business decision.Uncontrollable cost is a cost that cannot be increased or decreased based on a business decision.
Time Period
Controllable costs can be altered in the short term.Uncontrollable costs can be altered in the long term.
Types
Variable cost, incremental cost and stepped fixed cost are types of controllable costs.Fixed Cost is an uncontrollable cost in nature.
Decision-making Authority
Managers with higher decision-making authority can control costs.Many costs are uncontrollable when decision-making authority is low.

C Part 

Fixed cost: Meaning
Fixed cost is referred to as the cost that does not register a change with an increase or decrease in the quantity of goods produced by a firm. Fixed costs are those costs that a company should bear irrespective of the levels of production.

Fixed costs are less controllable in nature than the variable costs as they are not dependent on the production factors such as volume.

The different examples of fixed costs can be rent, salaries, and property taxes.

Variable cost: Meaning
Variable cost is referred to as the type of cost that will show variations as per the changes in the levels of production. Depending on the volume of the production in a company, the variable cost increases or decreases.

The various examples of variable costs are the cost of raw materials that are used for production, sales commissions, labour cost, and more.

Fixed cost

Variable cost

Definition

Fixed cost is referred to as the cost that does not register a change with an increase or decrease in the quantity of goods produced by a firm.Variable cost is referred to as the type of cost that will show variations as per the changes in the levels of production.

Nature of cost

It is time-dependent and changes after a certain period of time.It is volume-dependent and changes based on the volume produced.

How are they incurred?

Fixed costs are incurred irrespective of any units produced.Variable costs are incurred as and when any units are produced.

Does it change with the number of units?

Fixed cost decreases with an increase in the number of units produced.Variable cost remains the same irrespective of the number of units produced.

Impact on profit

Higher production results in reducing the costs and increasing the profits.There is no impact on profit with the level of production.

Examples

Rent, salaries, and property taxesLabour cost, cost of raw materials, and sales commissions

D Part

To establish a business, it is mandatory to invest some funds to help the business stay afloat. Once the company starts growing and brings in returns, there are certain expenses that you must look after monthly, half-yearly, or annually. 
These costs can come in form of salaries, rents, wages, transportation costs, loans, overdrafts, utility bills, etc. To monitor these expenses properly, we can segregate them into direct expenses and indirect expenses. 
If you are new to these terms, this blog is for you. Keep reading to learn about direct and indirect expenses, their lists, examples and differences. 

What is Direct Expenses?

As the name suggests, direct expenses are those which are associated with a company’s primary operation. These are directly linked with the manufacture and sale of products or services provided. 
Direct expenses are a major component of a business or company's financial metric as it helps them to keep track of their spending. The management assesses these expenses to set the cost of a product or service. 
Furthermore, the direct expenses of a company rely on the manufacture and sale of products or the services it provides. Consequently, direct expenses tend to fluctuate with the speed of production. However, they stay consistent for each output unit and are monitored by the respective department manager. 
Businesses study the direct expenses to calculate their gross profit. Also, the impact of direct expense on a company's profitability is more specific and immediate. 

List of Direct Expenses
The following table comprises the direct expenses list for your better understanding:
PurchaseCarriage Carriage in 
Carriage on purchasesCarriage inwardCartage 
Transportation InwardFreightRailway charges
Packing chargesLanding and wharf chargesInsurance in transit
Import dutyClearing chargesDock charges
Octroy dutyCustom dutyExcise duty
Manufacturing wagesManufacturing expensesFactory wages
Factory Insurance Factory electricityFactory rent

Consumable stores:

  1. Cotton waste
  2. Lubricating oil
  3. Grease
Factory light Factory rates
Factory Insurance

Raw materials:

  1. Oil seeds
  2. Tallow
  3. Jute
  4. Cotton seeds
Factory lighting and heating expenses
Royalty 

Motive power:

  1. Power
  2. Fuel
  3. Coke
  4. Gas 
  5. Coal
 
Examples of Direct Expenses
Raw materials and labour costs stand as prominent examples of direct expenses. These two parameters contribute towards the manufacturing of products by a company. They also affect the final cost of a product or service that the company provides.  

What is Indirect Expenses?

Unlike direct expenses, indirect expenses are those which you cannot link with the production and delivery of a specific product or service. These are certain necessary costs which a company must bear for its day-to-day business to run smoothly. 
Furthermore, indirect costs stay constant and do not fluctuate with a company's volume of production and sales. In many instances, indirect expenses are not assigned to one particular region. Indirect costs also do not determine the price of a product or service that the business offers. 
You can further classify indirect expenses into two types. These are recurring indirect costs and fixed indirect costs. Those costs that a company must pay regularly are recurring indirect costs. Whereas, costs that stay fixed for a certain duration of the project are fixed indirect costs. 
A business needs to take care of its direct expenses and indirect expenses to maintain a healthy financial record. This record ensures that the company stays tax-compliant and also helps attract investors and lenders who wish to analyse their financial profile before investing. 

List of Indirect Expenses
The following table covers a list of indirect expenses that a business bears: 
Establishment chargeOffice rentOffice expenses
Rent, rates and taxesPrinting and stationaryOffice telecom charges
Telecom and postageLegal chargesOffice electricity
General expensesInsurance General manager commission
Sales allowancesCommission Discount 
Sales salariesCarriage outSales expense
Delivery expensesFreight outwardCarriage outward
Warehouse rent AdvertisementAgent and traveller’s commission
Travelling expenseBad debts and provisionsTrade expense and subscription
Free sample distributionPacking and storage expenseBank charges and overdraft interests
Difference between Direct Expenses and Indirect Expenses
Here is a tabular representation of the differences between direct expenses and indirect expenses: 

Direct expenses

Indirect expenses

These are costs that are linked to a company's production and sales volume. A company must bear these costs to run smoothly and efficiently. 
These costs are easily identifiable and traceable. It is difficult to allocate indirect costs to specific products or services. 
They directly impact the costs of goods the company sells. Impacts costs of goods sold indirectly.
Companies usually track these costs in a specific cost centre.Companies allocate indirect costs to more than one cost centre.
Direct costs are necessary to calculate the gross profit. Companies evaluate indirect costs to calculate operating expenses and overheads. 
These fluctuate according to a company’s production volume. These costs do not rely on a company’s production or sale of goods. 
The impact of direct expense on profitability is immediate and specific. It has an indirect and general impact on a business’s profitability.
To conclude, a company must keep proper track of its direct expenses and indirect expenses for the smooth running of its business. Despite the above differences, both are a crucial component of a company's cost structure and impact its financial performance. 


Question No. 3

Write short notes on the following :

a) Sales Budget

b) Material Budget

c) Production Cost Budget 

d) Overhead Budget

Answer:

A Part 



B Part 


C Part 


D Part 
The Overhead Budget can be defined as the budget which is prepared to forecast or show all the future costs that are expected to be incurred during the manufacturing of the goods or services of the company.
It does not include the direct material cost and the direct labor cost along with all other costs which form part of the cost of goods sold, i.e., which generally forms part of other master budget prepared by the company.
The company prepares various budgets to understand future incomes and expenses. For example, manufacturing companies prepare overhead budgets to estimate the company’s overhead expenses. In Overhead budgets, direct labor and direct material expenses are not considered because they already form part of the other master budgets in calculating the cost of goods sold. Therefore, overhead budgets help the management and employees of the company in the future estimation of profitability and the understanding of their limitations in terms of expenses.
In preparing the overhead budget, the variable overheads are shown separately, and they are calculated as the product of total units of production and the rate per unit. Then, below variable overheads, fixed overheads expenses are presented, and last total variable overhead expenses are shown as the sum of variable and fixed overhead expenses.
Overhead budgets are important for companies because they give the company’s management and employees an idea of all the future expenses to be incurred by it. With the help of this, the management and employees of the company understand their limitations and can make strategies to control those expenses. The company’s management and employees can systematically allocate their business resources according to the priority of the expenses.
The Overhead budget forecasts all indirect expenses or overhead expenses to be incurred by the company in the future. Hence, the management and the company’s employees understand future expected expenses. Therefore, it gives them the way to make proper strategies to control those expenses and increase profitability in the future. Moreover, all the limitations are well known to the employees in the present for future expenses. Therefore, the company’s management and employees can differentiate which expenses are important and which are not. Hence, by doing this, the company’s management and employees can avoid irrelevant future expenses. The preparation of the overhead budget is mainly prepared in the manufacturing industries.

Question No. 4

Write a detailed note explaining the advantages and limitations of Standard Costing.

Answer:



Question No. 5

  1. Explain the different types of the reports that are used in an enterprise.

  2. Answer:

    While reporting has been a common practice for many decades, the business world keeps evolving, and with more competitive industries, the need to generate fast and accurate reports becomes critical. This presents a problem for many modern organizations today, as building reports can take from hours to days. In fact, a survey about management reports performed by Deloitte says that 50% of managers are unsatisfied with the speed of delivery and the quality of the reports they receive.

  3. Businesses have been producing reports forever. No matter what role or industry you work in, chances are that you have been faced with the task of generating a tedious report to show your progress or performance.

  4. 1. Informational Reports

  5. The first in our list of reporting types is informational reports. As their name suggests, this report type aims to give factual insights about a specific topic. This can include performance reports, expense reports, and justification reports, among others. A differentiating characteristic of these reports is their objectivity; they are only meant to inform but not propose solutions or hypotheses. Common informational reports examples are for performance tracking, such as annual, monthly, or weekly reports.

    2. Analytical Reports

    This report type contains a mix of useful information to facilitate the decision-making process through a mix of qualitative and quantitative insights as well as real-time and historical insights. Unlike informational reports that purely inform users about a topic, this report type also aims to provide recommendations about the next steps and help with problem-solving. With this information in hand, businesses can build strategies based on analytical evidence and not simple intuition. With the use of the right BI reporting tool, businesses can generate various types of analytical reports that include accurate forecasts via predictive analytics technologies. 

  6. 3. Operational Reports

    These reports track every pertinent detail of the company’s operational tasks, such as its production processes. They are typically short-term reports as they aim to paint a picture of the present. Businesses use this type of report to spot any issues and define their solutions or to identify improvement opportunities to optimize their operational efficiency. Operational reports are commonly used in manufacturing, logistics, and retail as they help keep track of inventory, production, and costs, among others.


    4. Industry Reports

    Next in our list of the most common kinds of reports, we have industry-specific reports. As its name suggests, these types of reports are used in specific industries and provide valuable information about KPIs and goals that are unique to that industry. For instance, construction reports are invaluable tools to track project progress and extract valuable conclusions to optimize processes.

5. Product Reports
As its name suggests, this report type is used to monitor several aspects related to product development. Businesses often use them to track which of their products or subscriptions are selling the most within a given time period, calculate inventories, or see what kind of product the client values the most. Another common use case of these reports is to research the implementation of new products or develop existing ones. 

6. Department Reports
These reports are specific to each department or business function. They serve as a communication tool between managers and team members who must stay connected and work together for common goals. Whether it is the sales department, customer service, logistics, or finances, this specific report type helps track and optimize strategies on a deeper level. 

7. Progress Reports
From the branch of informational reports, progress reports provide critical information about a project’s status. Employees or managers can produce these reports daily, weekly, or monthly to track performance and fine-tune tasks for the project’s better development. Progress reports are often used as visual materials to support meetings and discussions. A good example is a KPI scorecard.

8. Internal Reports
A type of report that encompasses many others on this list, internal reports refer to any type of report that is used internally in a business. They convey information between team members and departments to keep communication flowing regarding goals and business objectives.

9. External Reports
Although most of the report types listed here are used for internal purposes, not all reporting is meant to be used behind closed doors. External reports are created to share information with external stakeholders such as clients or investors for budget or progress accountability, as well as for governmental bodies to stay compliant with the law requirements.

10. Vertical & Lateral Reports
Next, in our rundown of types of reports, we have vertical and lateral reports. This reporting type refers to the direction in which a report travels. A vertical report is meant to go upward or downward the hierarchy, for example, a management report. A lateral report assists in organization and communication between groups that are at the same level of the hierarchy, such as the financial and marketing departments.

11. Research Reports
Without a doubt, one of the most vital reporting types for any modern business is centered on research. Being able to collect, collate, and drill down into insights based on key pockets of your customer base or industry will give you the tools to drive innovation while meeting your audience’s needs head-on.

12. Strategic Reports
Strategy is a vital component of every business, big or small. Strategic analytics tools are perhaps the broadest and most universal of all the different types of business reports imaginable.

These particular tools exist to help you consistently understand, meet, and exceed your most pressing organizational goals by providing top-level metrics on various initiatives or functions.

13. Project Reports
Projects are key to keeping a business moving in the right direction while keeping innovation and evolution at the forefront of every plan, communication, or campaign. But without the right management tools, a potentially groundbreaking project can become a resource-sapping disaster.

A project management report serves as a summary of a particular project’s status and its various components. It’s a visual tool that you can share with partners, colleagues, clients, and stakeholders to showcase your project’s progress at multiple stages.

14. Statutory Reports

It may not seem exciting or glamorous, but keeping your business’s statutory affairs in order is vital to your ongoing commercial health and success.

When it comes to submitting vital financial and non-financial information to official bodies, one small error can result in serious repercussions. As such, working with statutory report formats is a watertight way of keeping track of your affairs and records while significantly reducing the risk of human error.

Armed with interactive insights and dynamic visuals, you will keep your records clean and compliant while gaining the ability to nip any potential errors or issues in the bud.

All Questions - MCO-021 - MANAGERIAL ECONOMICS - Masters of Commerce (Mcom) - First Semester 2024

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