IBO-02 International Marketing Management Mcom 1st Year

SOLUTIONS TO ASSIGNMENTS

IBO - 02 - International Marketing Management

Question No. 1 “One of the critical decisions in international marketing is the mode of entering the foreign market”. Discuss                                                     CLICK HERE 

Question No. 2 What is international marketing communication? Discuss its objectives and highlight the key issues in international marketing communication.                 CLICK HERE

Question No. 3 Write short notes on the following: 

(a) International Sales People 

(b) Export agency agreement 

(c) Data sources 

(d) Transfer Pricing                                                  CLICK HERE

Question No. 4 Differentiate between the following: 

(a) Probability and Non-probability Sampling Methods 

(b) Adaptation and Standardization International Advertising 

(c) Domestic agent and Domestic merchants. 

(d) Ethnocentric orientation and Polycentric orientation             CLICK HERE

Question No. 5 Comment briefly on the following statement: 

(a) In addition to the general considerations in packaging, there are certain special factors to be considered in export packaging. 

(b) International marketing displays an interesting paradox with respect to control situation. 

(c) The revolutionary changes in the information technology is sweeping across global business. 

(d) A market research report must use the format that best fits the needs and desires of its readers. 

                                                                                                        CLICK HERE