Solutions to Assignments
BCOE - 141 - Principles of Marketing
Section A
Question No. 1
What is marketing? Explain the different marketing concepts.
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Question No. 2
What do you mean by consumer buying behaviour? Explain the factors influencing consumer buying behaviour.
Question No. 3
What do you understand by channel of distribution? Discuss the functions of channel of distribution.
Question No. 4
What is augmented and virtual reality? State its advantages and limitations.
Question No. 5
What do you mean by advertising? Explain the various media of advertising and compare their advantages and limitations.
Section B
Question No. 6
What do you mean by market segmentation? Explain the basis of market segmentation.
Question No. 7
Explain the process of new product development.
Question No. 8
What are the factors affecting promotion mix.
Question No. 9
What is product life cycle? Discuss briefly.
Question No. 10
What do you understand by marketing environment? Explain the types of marketing environment.
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Question No. 11
Write short notes on the following:
(a) Cash discount
(b) Branding
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Question No. 12
Distinguish between the following:
(a) Skimming and penetration pricing
(b) Product and services
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