Monday 9 September 2024

All Questions - MCO-04 - BUSINESS ENVIRONMENT - Masters of Commerce (Mcom) - First Semester 2024

 

                        IGNOU ASSIGNMENT SOLUTIONS

        MASTER OF COMMERCE (MCOM - SEMESTER 1)

               MCO-04 - BUSINESS ENVIRONMENT  

                                        MCO & 04 /TMA/2024

Please Note: 
These assignments are valid for two admission cycles (January 2024 and July 2024). The validity is given below:  
1 Those who are enrolled in January 2024, it is valid upto June 2024.  
2 Those who are enrolled in July 2024, it is valid upto December 2024.  
In case you are planning to appear in June Term-End Examination, you must submit the assignments to the Coordinator of your Study Centre latest by 15th March, and if you are planning to appear in December Term-End Examination, you must submit them latest by 15th September. 

Question No. 1

Explain briefly the major components of business environment and their impact on business.

Answer:

Everything you need to know about the components of business environment. Business environment refers to those aspects of the surroundings of business enterprise which affect or influence its operations and determine its effectiveness.

Andrews has also rightly defined the environment of a company as the pattern of all external influences that affect its life and development. Keith Davis too has also observed that business environment is the aggregate of all conditions, events and influences that surround and affect it.

The business environment is always changing and is uncertain. It is because of this that it is said that the business environment is the sum of all the factors outside the control of management of a company—the factors which are constantly changing and they carry with them both opportunities and risks or uncertainties which can make or mar the future of business.

Some of the components of business environment are as follows:-

A. Internal Environment – 1. Financial Capability 2. Marketing Capability 3. Operations Capability 4. Personnel Capability 5. General Management Capability 

B. External Environment – 1. Micro Environment 2. Macro Environment.

Additionally, also learn about the other components of business environment:-

1. Economic Environment 2. Technological Environment 3. Social Environment 4. Demographic Environment 5. Political and Legal Environment 6. Global Environment.

Components of Business Environment: Internal and External Environment

Components of Business Environment – 
2 Major Components: Internal Environment and External Environment

Component # 1. Internal Environment:
It refers to all the factors within an organization which affect its functioning. These factors are generally regarded as controllable i.e. the organization can alter or modify such factors.

Some of the important internal factors are:

i. Financial Capability:

Financial capability factors relate to the availability, usage and management of funds and all allied aspects that have a bearing on an organization’s capacity and its ability to implement its strategies.

Some of the important factors which influence the financial capability of any organization are as follows:
(a) Factors related to the sources of funds like capital structure, procurement of capital, financing pattern, working capital availability, borrowings, capital and credit availability, reserves and surplus and relationship with banks and financial institutions.

(b) Factors related to uses of funds such as capital investment, fixed assets acquisition, current assets, loans and advances, dividend distribution and relationship with shareholders.

(c) Factors related to management of funds like financial accounting and budgeting, management control system, state of financial health, cash, inflation, credit, return and risk management, cost reduction and control and tax planning and control.

ii. Marketing Capability:

Marketing capability factors relate to the pricing, promotion and distribution of products or services and all the allied aspects that have a bearing on an organization’s capacity and ability to implement its strategies.

Some of these important factors which influence this marketing capability of an organization are as follows:

(a) Product related factors like variety, differentiation, mixed quality, positioning packaging, etc.

(b) Price related factors like pricing objectives, policies, changes, protection advantages, etc.

(c) Promotion related factors like promotional tools, sales promotion, advertising, public relations etc.

(d) integrative and systematic factors like marketing mix, distribution system, market standing, company image, marketing organization, marketing system, marketing management, information system, etc.

iii. Operations Capability:

Operations capability factors relate to the production of the products or services, use of material resources and all allied aspects that have a bearing on organization’s capacity and ability to implement its strategies.

Some of the important factors which influence operations capability of an organization are as follows:

(a) Factors related to the production system like capacity, location, layout, service, design, work system, degree of automation, extent of vertical integration, etc.

(b) Factors related to the operation and control system like aggregate production planning, material supply, inventory, cost and quality control, maintenance system and procedure, etc.

(c) Factors related to the R & D system like personnel facilities, product development, patent right, level of technology used, technical collaboration and support etc.

iv. Personnel Capability:

Personnel capability factors relate to the existence and use of human resources and skills and all allied aspects that have a bearing of an organization’s capability and capacity to implement its strategies.

Some of the important factors which influence the personnel capability of an organization are as follows:

(a) Factors related to the personnel system like system for manpower planning selection, development, compensation, communication and appraisal, position of the personnel department within the organization, procedures and standards etc.

(b) Factors related to organization and employee characteristics like corporate image, quality of managers, staff and workers, perception about the image of the organization as an employer, availability of developmental opportunities for employees, working conditions, etc.

(c) Factors related to industrial relations like union – management relationship, collective bargaining, safety, welfare and security, employee satisfaction and morale, etc.

v. General Management Capability:

General management capability relates to the integration, coordination and direction of the functional capabilities towards common goals and all allied aspects that have a bearing on an organization’s ability to implement its strategies.

Some of the important factors which influence the general management capability of an organization are as follows:

(a) Factors related to the general management system like strategic management system, process related to mission, purpose and objective setting, strategy formulation and implementation machinery, strategy evaluation system, management information system, corporate planning system, rewards and incentives system for top managers, etc.

(b) Factors related to general managers like orientations, risk — propensity, values, norms, personal goals, competence, capacity for work, track record, balance of functional experience, etc.

Component # 2. External Environment:

The external environment consists of all the factors which provide opportunities or pose threats to an organization. In a wider sense, the external environment encompasses a variety of factors like international, national and local economy. Social changes, demographic variables, political system, technology, attitude towards business, energy sources, raw materials and other resources and many other macro level factors make up the external environment.

We could designate such wide perception of the environment as a general environment. All organizations, in some way or the other, are concerned about the general environment but the immediate concerns of any organization are confined just to a part of the general environment which could be termed as a highly relevant environment and enables the organization to focus its attention on those factors which are intimately related to its mission, purpose, objects and strategies.

Depending on its perception of the relevant environment, an organization takes into account those influences in its surroundings which have an immediate impact on its strategic management process.

i. Micro Environment:

Micro external factors have an important effect on business operations of a firm. However, all micro factors may not have the same effect on all firms in the industry. For example, suppliers, an important element of micro level environment, are often willing to provide the materials at relatively lower prices to big business firms. They do not have the same attitude towards relatively small business firms.

Some important micro elements of the business environment are described here:

a) Customer:

The prime task for any business is to attract and retain customers. This is to ensure its own long-term profitability and existence in the market. It therefore follows that the need and the desire of the customer should be monitored minutely to ensure customer delight, which will lead to the firm having an increasing number of loyal customers.

Changing tastes and preferences of the customer should not only be observed as they happen, but forecasted before, and necessary corrections should be made in the product/service profile by the company. Customers are the backbone of a company and the very reason for the company’s existence.

b) Products:

Product factors such as the demand, image, features, utility, function, design, life cycle, price, promotion, distribution, differentiation and availability of substitutes of products or services also form an intimate part of the business environment. The product/service features are the key to attract/retain customers.

c) Marketing Intermediary:

This includes all those who facilitate distribution of goods from the centres of production to the various centres of consumption. These are the middlemen who form part of the distribution channel and those who help reach the product/service to the ultimate consumer. They can be few or many in number, depending on the length of the distribution chain and type of distribution system that the company adopts. If this chain is hassle free and functions without many hurdles, it eventually helps the organisation.

d) Competitors:

The world has become a global market. There exists tremendous competition in each and every area. There are other business entities that manufacture similar products and compete with a company for market share and turnover. These have to be managed well and market intelligence is required to find out about their future plans. These can play a major role in making or marring the fortunes of any company.

e) Suppliers:

An important factor in the micro environment is the supplier, i.e., those who supply raw materials and components and machines to the company. The suppliers should be reliable and act as business partners, working in coordination to fulfil the ultimate consumer expectations. If the suppliers are reliable, there is no need to keep heavy inventory stocks that increases the risk of obsolescence and damage and also blocks to working capital of the company.

ii. Macro Environment:

The macro environment is the larger, uncontrollable environment consisting of societal forces that affect all other environments. They offer tremendous opportunities for any business and also present threats that can harm a business in a major way. This environment becomes crucially important to understand and study for the purpose of strategic planning and decision-making.

It has broader dimensions than the micro environment. It consists of individuals, groups, agencies, events, conditions and forces with which the organisation comes into frequent contact in the course of its functioning. The macro environment is actually the real environmental factor that influences the growth and structure of any business to the greatest degree.

It is made up of following components:

a) Socio-Cultural Environment:

This consists of the society and culture of a place where the organisation is doing its business. It is a general entity and influences almost all firms in a similar manner. Some of the important factors and influences operating in the social environment are the buying and consumption habits of people, their languages, beliefs and values, customs and tradition, tastes and preferences, education and ail factors that affect the business.

These factors are listed below:

I. Demographic characteristics such as population, its density and distribution, etc.

II. Social concerns such as the role of business in society, etc.

III. Social attitudes and values such as the expectations of the society from business.

IV. Family structures

V. Educational levels

VI. Awareness and work ethics

VII. Beliefs and value systems

VIII. Local festivals

b) Political Environment:

The political environment consists of factors related to the management of public affairs and their impact on the business of an organization. Political environment has a close relationship with the economic system and economic policies. For Example, communist countries have a centrally planned economic system. In most countries apart from those laws that control investment and related matters, there are a number of laws that regulate the conduct of the business. These laws cover such matters as standard of product, packaging, promotion, etc.

India is a democratic country having a stable political system where the Government plays an active role as a planner, promoter and regulator of economic activities. Businessmen therefore are conscious of the political environment that their organization faces. Most governmental decisions related to business are based on political considerations in line with the political philosophy followed by the ruling party at the centre and the state level.

Some aspects of the political environment are as follows:

I. The general state of political development

II. The degree of politicisation of business and economic issues

III. The level of political morality

IV. The law and order situation

V. Political stability

VI. Political ideology and practices of the ruling party

c) Economic Environment:

The economic environment consists of macro level patterns related to the areas of production and distribution of wealth that have an impact on the business of an organization.

Some of the important factors and influences operating in economic environment are:

I. Economic stages existing at a given time in a country.

II. The economic structure adopted such as capitalistic, socialistic or mixed economy.

III. Economic planning, such as 5 — year plans, annual budgets, etc.

IV. Economic policies, such as industrial, monetary and fiscal policies.

V. Economic indices like national income, distribution of income, rate of growth and growth of GNP, per capita income, disposable personal income, rate of saving, investment, value of imports and exports, balance of payments etc.

VI. Infrastructural factors such as financial institutions, banks, modes of transportation, communication facility, energy sources, etc.

Some examples highlighting the role of economic environment are described below:

1) Liberalization of the economy since past twenty years has had a mixed effect on Indian industry. While most of the companies have benefited in terms of the resulting freedom to alter product mix and capacity, there have been some adverse effects too in the areas of overcapacity and increased competition.

Partial decontrol of cement in 1982 led to a rapid increase in production capacity and resultant supply, changing the market situation from that of acute scarcity to a comfortable surplus. Liberalization of imports has led to increased competition in the capital goods industries causing profits to decline as a result of which many companies have not been able to sustain their business.

2) Public saving in India have been traditionally invested in fixed assets and precious metals. The share of savings invested with the Government has been channelled through post-offices and banks. However, of late the investors have increasingly turned to other avenues like stock markets and company deposits.

Recent changes in economic and fiscal policies have led to many significant developments. Leasing and financing companies, public sector bonds, mutual funds, venture capital business, newer financial instruments, entry of banks and financial institution in stock trading are some of the developments which provide the resources for capital market and project financing.

d) Regulatory Environment:

The regulatory environment consists of factors related to the planning, promotion and regulation of economic activities by the Government that have an impact on the business of an organization.

Some of the important factors and influences operating in the regulatory environment are as follows:

I. The constitutional framework, directive principles, fundamental rights and distribution of legislative power between Central and State Government.

II. Policies related to licensing monopolies, foreign investment and finance of industries.

III. Policies related to distribution and pricing and their control.

IV. Policies related to imports and exports.

V. Other policies related to the public sector, small — scale industries, sick industries, development of backward areas, control of environment pollution and customer protection.

Business and Industry operate within a regulatory environment. The relationship between industry and the regulatory environment exists as a two – way process. The Government lays down the policies, procedures and rules according to which the industry functions.

There are a number of administrative controls over business that are exercised through the regulatory mechanism.

Some of the important areas of control are:

1) Industrial policy and licensing;

2) Monopolies and restrictive trade practices.

3) Legislation related to a company’s operation.

4) Import and export control and control over foreign exchange;

5) Control over foreign investment and collaboration;

6) Control through consumer protection; and

7) Control of environmental pollution

e) Technological Environment:

The technological environment consists of those factors related to knowledge applied and the materials and machines used in the production of goods and services that have an impact on the business of an organization. For many enterprises, technology is the most dynamic of all environmental factors. An individual firm is concerned with its product and process technology. This environment consists of those factors that involve any type of technological advancement or lack of the same.

Some of the specific factors that can be described are as follows:

I. Sources of technology like company sources, external sources and foreign sources.

II. Technological development, stages of development change and rate of change of technology and research and development.

III. Impact of technology on human beings, the man – machine system and the environmental effects of technology.

IV. Communication and infrastructural technology and technology in management.

V. Technological obsolescence.

In the Indian context, we find the state of technological development varies among different sectors of the industry. Generally it is felt that the technological aspect of competition varies with customer needs and Government policy. Technology is often used as a strategic weapon by companies operating in highly competitive environment.

f) Demographic Environment:

This environment deals with the composition and characteristics of the population of a place. All the relevant descriptions of the population of a place with respect to its demographic profile will affect business decisions drastically. It would be in the interest of any firm to consider these aspects in detail before planning the strategy.

It includes factors such as:

I. Average family size

II. Size of population

III. Educational levels

IV. Economic stratification of the population

V. Job profiles and Income levels

VI. Sex ratio composition of the population

VII. Life expectancy

VIII. Religion, Caste and customs and traditions

IX. Spatial mobility of the population


Question No. 2

Enumerate the characteristics of consumerism and outline the development of consumer movement in India.

Answer:

All individuals make purchase decisions or consume goods and services produced in an economy in their daily lives. Due to increasing liberalization and globalization there is mushroomed growth in human needs and wants not of basic necessities but also for luxuries. In the present scenario of technological advancements, consumers are expecting value for money, quality goods, improved services and more convenience. The transition from a closed economy to open economy and removal of foreign trade barriers resulting into inrush of Multinational Corporation (MNCs) and foreign brands in developing countries. But still, in developing countries like India, consumers are exploited by traders/ sellers in the various forms such as defective products, misleading advertising, adulterated foods, hoarding, black marketing, profiteering and much more associated evils. Taking into account the changing business scenario, more legislation needs to design for regulating the business and trade activities so that protection to consumers can be ensured.

 Meaning of Consumerism

  •  Consumerism, the “social movement seeking to augment the rights and power of buyers in relation to sellers,” – Philip Kotler
  • “The dedication of those activities of both public and private organisation which are designed to protect individuals from practices that impinges upon their rights as consumers”.– Harper W. Boyd
  • “Consumerism is a social force within the environment designed to aid and protects the consumers by exerting legal, moral and economic pressure on business”. – Cravers and Hills
  • “An organised effort of consumers seeking redress, restitution, and remedy for dissatisfaction they have accumulated in the acquisition of their standard of living”.– Richard H. Buskirk and James Bushkirk
Main features of consumerism
  1. Consumerism is stimulated by dissatisfied and aggrieved consumers with the unfair dealings of sellers.
  2. Consumerism is a social movement of consumers.
  3. Consumerism involves the collaborative effort of the organised consumers.
  4. Consumerism ensures consumer welfare as well as the interest of society at large.
  5. Consumerism explains the rights and responsibilities of the consumer in relation to the buyer.
  6. Consumerism involves a wide range of activities such as spreading consumer education directed towards protection against unfair trade practices.
  7. Under consumerism Government, community, NGO’s, consumer courts etc. all strive for the protection of consumers against exploitation by sellers.
Need of Consumerism in India

Consumer Sovereignty and consumer designation as king of the market are false notions especially in developing countries like India. Need of consumerism in India arises on account of following reasons:

  • India is a vast country, a greater proportion of Indian consumers still are illiterate and ignorant about their rights. They don’t have adequate knowledge to understand and to use their rights as consumers.
  • Great diversity can be found in India in relation to culture, religion , education and language due to this prime reason the consumers are not unified in India instead the sellers or traders are well organised which encourages them to indulge in unscrupulous trade activities.
  • Most of the products in the Indian market are of poor quality due to lack of proper verification by Government agency. With increasing supply of duplicate products in the market, consumers are not able to distinguish between a genuine product and bogus product.
  • Consumers are often misguided by deceptive advertisements. Traders present misleading information about quality, purity, safety and utility of advertised products.
  • The legal process in India is troublesome and time-consuming that’s why the consumers do not go to consumer courts and civil courts to file genuine complaints against products and services.
Numerous legal Acts have been passed by Indian Government to satisfy the needs of consumers such as:
Drug and Cosmetics Act, 1940  Prevention of Food Adulteration Act, 1954 Essential Commodity (supply) Act, 1955  Standard of Weights and Measures Act, 1976  Consumer Protection Act, 1986 but still many consumers are fighting court cases for a common problem like poor quality of products, deceptive advertisements etc. due to lack of strict implementation of above-mentioned consumer protection laws which causes frustration among consumers.

Thus, there is dire need to emphasis on protection of consumer rights in India by the Government which is in the interest of both, business houses as well as for consumers’ satisfaction.

The basic reason for the development of consumer movement in India are different from those in the West. In western countries, consumer movement was the result of post-industrialisation affluence-for more information about the merits of competing products and to influence producers especially for new and more sophisticated products. In India, the basic reasons for the consumers movement have been:
  • Shortage of consumer products; inflation of early 1970's 
  • Adulteration and the Black Market. 
  • Lack of product choices due to lack of development in technology 
  • Thrust of consumer movement in India has been on availability, purity and prices
The factors which stimulated the consumer movement in recent years are: 
  • Increasing consumer awareness 
  • Declining quality of goods and services 
  • Increasing consumer ,expectations because of consumer education 
  • Influence of the pioneers and leaders of the consumer movement 
  • Organised effort through consumer societies
Stages of Development of the Consumer Movement 

The Consumer Movement today is undergoing a silent revolution. The movement is bringing qualitative and quantitative changes in the lives of people enabling them to organise themselves as an effective force to reckon with. But the path to reach this stage has not been easy. It has been a struggle against bad business which always put profit before fairness in transactions. The first stage of movement was more representational in nature, i.e., to make consumers aware of their rights through speeches and articles in newspapers and magazines and holding exhibitions. The second stage was direct action based on boycotting of goods, picketing and demonstration. However, direct action had its own limitations, that led to the third stage of professionally managed consumer organisations. From educational activities and handling complaints, it ventured into areas involving lobbying, litigation and laboratory testing. This gave good results. Thus, for instance business sector has started taking notice and co-operating with the movement. It has played a . role in hastening the process of passing the Consumer Protection Act, 1986 which has led to the fourth stage. The Act enshrines the consumer rights and provides for setting up of quasi-judicial authorities for redressal of consumer disputes. This act takes justice in the socio-economic sphere a step closer to the common man.

Some Important Consumer Organisations 

Consumer movement in India had its beginning in the early part of this century. The first known collective body of consumers in India was set up in 1915 with the 'Passengers and Traffic Relief Association' (PATRA) in Bombay. Women Graduate Union (WGU). Bombay was another organisation started in 1915. One of the earliest consumer co-operatives was the 'Triplicane Urban Co-operative Stores' started in late 40's in Madras. It has about 150 branches all over the city. The Indian Association of Consumer (LAC) was set up in Delhi in 1956. This was an All India Association for consumer interests with the government's support. However, even IAC did not make any headway. 

The first organisation to really make an impact was the Consumer Guidance Society of India (CGSI), Bombay started by nine housewives in 1966 with Mrs. Leela Jog as its founder secretary. Instead of just holding conferences and meetings and asking questions like earlier consumer associations, it started testing and reporting the quality of items of daily use of foodstuffs and handling' consumer complaints. It has 8 branches at various places carrying on publicity, exhibitions and education. It publishes a magazine called 'Keemat', in English, for consumer information. The second consumer organisation which made quite an impact in making them cause of consumers known throughout the country is theKarnataka Consumer Services Society' (KCSS) formed in 1970. The main strength of the KCSS was Mrs. Mandana who spread the word of the movement throughout the country, especially among government circles at a time when the word 'consumer' was not familiar to many. It is based in Bangalore. It organised important seminars on consumers' education in schools and is represented on prevention of Food and Drug Adulteration Committee and Karnataka Food and Civil Supplies Corporation. 

Visaka Consumers Council (VCC) started in 1973 in Vishakhapatnam, Andhra Pradesh, 'is another pioneering consumer organisation which has made a significant contribution to the consumer movement. It represented the plight of the poor ration card holders and LPG gas users, who had to stand in long ques because of the irresponsible attitude of the concerned authorities. Mr. V. K. Parigi with 20 members held meetings, survey of ration card holders and succeeded in achieving necessary changes in the fair price shops and the public distribution system. Besides this about 15 more organisations came up in Andhra Pradesh taking up the task of solving problems of fair price shops and milk distribution in different parts of the state. To wage a war against exploitation by the traders, some organisations came up with the novel idea of buying quality product of everyday use at wholesale and selling these to the consumers at much lower prices than that being sold by the merchants. These are the Akhil Bhartiya Grahak Panchayat (ABGP) started in 1974 in Pune, Mumbai Grahak Panchayat (MGP) in 1979 in Mumbai and Grahak Panchayat in 1979 in Jamshedpur. 

Another organisation which made a significant contribution to the cause of consumers is the Consumer Education and Research Centre (CERC) which started in Ahmedabad in 1978. It added a new dimension to the Consumer movement with Prof. Manubhai Shah, the Managing Trustee of CERC. The organisation constantly used legal machin- ery to bring about changes and protect consumer rights. Its special focus and interven- tion is against the governments and public corporations. It has a big library, computer centre and a product testing laboratory. Recently, it has also launched a project on comparative testing in Ahmedabad where comparative testing, ranking and evaluation of consumer products are being undertaken with the aim of publication of such findings for consumer education. To begin with, testing of food, pharmaceuticals and domestic appliances had started. Findings will be published and Action may be initiated against unsafe products. CERC also undertakes internship training for any consumer organisation, besides routine exhibitions, seminars and publications of the magazine 'Consumer Confrontation.' 

The Eighties of the present century saw the dawn of a new era in consumer movement in India. There was mushrooming of consumer organisations, many floated by politicians to earn additional income and capture a gullible vote bank! However some associations were really committed to the cause of the consumers. One of these was 'Jagrut Grahak' in Baroda, Gujarat started in 1980 by ten retired professionals. It imparts consumer education through seminars and publication and runs a network of 45 complaint centres. 'Consumers Forum' is another important organisations started in 1980 in a small form in Udupi in South Karnataka. Under the leadership of Dr. P. Narayan Rao, it succeeded in bringing relief to many aggrieved consumers, chiefly from their problems with the state bureaucrats. 

VOICE, the voluntary organisation in the interest of consumer education, was founded by energetic young students and teachers of the Delhi University in 1983 in Delhi to fight against unfair trade practices. It gives consumers information about the benefits of shortcomings of various products and brands and enables them to make informed choices. With Dr. Shri Ram Khanna as the Managing Trustee, it has launched compara- tive testing. Its first attempt was directed at comparative testing of well known brands of colour T.Vs. Consumer Unity and Trust Society (CUTS) started in Jaipur, Rajasthan, in March 1984, made its impact by effectively making use of media and publicity. For example, to tackle problems of garbage, it announced prizes for a photograph depicting the biggest heap rubbish or the biggest pothole, and this galvanised authorities into taking prompt action. Consumer Action Group (CAG) founded in 1985 in Madras concerns itself with the issues of civic amenities, health and environments. For example, shortage in Chennai and Chemical pollution in Adyar river. 

A new impetus was given to the consumer movement with the enactment of the Consumer Protection Act, 1986. It applies to the whole of India except J&K. The detailed information on this act is dealt with elsewhere in this course. Here, it is suffice to mention that this act is unique since it provides for setting up of quasi-judicial bodies vested with jurisdiction concurrently with the established courts for redressal of consumer disputes at the district, state and national levels. The basic objective is to provide inexpensive justice to consumers. For the enactment of this legislation, the late Prime Minister, Mr. Rajiv Gandhi deserves special mention from several ministries and public sector monopolies and after vested interests, he went ahead and got the act passed. The Nineties saw the fulfilment of efforts towards a unified approach. It had been always felt that there were benefits in collective and united approach. In March, 1990 the Federation of Consumer Organisations (FEDCOT) was established in Tamil Nadu to bring together as many consumer groups as possible in the state under one umbrella. In 1992, consumer groups of Guiarat ioined hands to form a federation, Guiarat State, Federation of Consumer aiisatibn (GUSFECO). Now 9 states in the country have federations. Besides Tamil Nadu and Gujarat, they are Kerala, Karnataka, Andhra Pradesh, Maharashtra, Rajasthan. Orissa, and Uttar Pradesh. Besides, at the apex level, there are Confederation of Indian Consumer Organisation (CICO), New Delhi, formed in February 1991 and Consumer Coordination Council (CCC), New Delhi, formed in April 1992. The primary reason for firming these apex bodies is networking of consumer groups coming together for a common cause. 

Question No. 3 

Why is Indian economy regarded an underdeveloped economy? State its basic characteristics.

Answer:

India, which for long has been defined as the underdeveloped country, now is called a developing economy. It is an economy which has shed off some of its backwardness and making perceptible progress is many socio-economic spheres. Thus a developing economy is one which has many sections that are making rapid progress, but has many activities still stepped in stagnation and backwardness. The world today present a picture of applying contract. Some of the countries though a few in number are fabulously rich. On the other hand, nearly three-forth of the world population in habiting more of the countries of Asia, Africa, Latin America, Eastern Europe can farely affored a minimum existence. India is a developing economy but it has features of an underdeveloped economy like low per capita in come, low levels of living, Rapid growth of population, unemployment, poor quality of human capital etc. The above features point out that India is an underdeveloped country. The other underdeveloped countries of the world also possesses similar features. In the year after independence the government of India has awakened to the need for economic development of the country and has made an organized efforts. As a result of there efforts the pace of development has gathered momentum.

Features of India’s underdeveloped economy: 

1.Low per capita income:India’s per capita income is very low as compared to the developed countries of the world. India’s per capita income is about 70 times lower than that of Switzerland,35 times lower than the USA,30 times lower than UK and Germany. 

2.Low levels of living:Low level of income in underdeveloped countries result in very much depressed levels of living of their people. Per capita daily calorie  supply in India is only 2104 whereas in the USA it is 3666,In Canada It is 3447 and of Switzerland it is 3547. 

3. Technological Backwardness:T he techniques of production employed in most of the sectors of the underdeveloped economics are obsolete or outdated. In India, agriculture is largely carried on with the techniques which are centuries old. Modernisation in the industrial sector is also very limited, most of the industries still employ techniques which have been long discarded in the west. The transport sector still needs improvements. 

4. Low productivity:T here are wide differences in the level of productivity in different sectors between the advanced and the backward countries. The average productivity in Indian Agriculture is about one forth of the productivity level in USA and Canada. Not only agriculture but also is agriculture and terriary sectors productivity is very low.  

5. Excessive dependence upon agriculture: In India over half is of the working force directly engaged in agriculture. Contribution of agriculture and allied activities to India’s GDP is now around 15% as against 55% in 1950-51. Though slave of agriculture in the last six decades, it is still very high. But now it has gone down. This shows that the production of non-agriculture in India is much smaller as compared to the advanced countries. 

6. Rapid growth of population:T he rate of growth of population in underdeveloped countries is generally very high. Increasing population adds to the liability of the society as more and more provisions has to be made for food, shelter, stay, medical care, education etc. This calls for a higher rate of economic progress in order to maintain even the same levels of livings. 

7. Existence of unemployment and disguised unemployment:- Unemployment in India has become more widespread in spite o the tremendous efforts that have been made to create more and more job opportunities during five year plans. In the agriculture sector of the economy is disgusised  unemployment exists to a considerable degree. All these people share the nation’s income, without making any contribution in the production. This, they are a drain upon the country’s resources and a hindrance in the way of its development. 

8.Poor quality of human capital:Yet another feature of the underdeveloped countries is the poor quality of human capita. Expenditure on education, medical care and social services goes a long way to improve the quality of labour. Unfortunately, in India masses still countries to be illiterate and ignorant. According to the census of 20121, the literacy rate had gone up to 74% compared to just around 32% in 1951. T hough this is big achievement. Yet still over a quarter of country’s population is illiterate, which needs education to improve their skills and efficiency. 

9. Dualistic Economy: T he underdeveloped economies including the India are dualistic in nature. The modern sector of the economy and the traditional ones exists side by side, each having own its distinct identity. In India some sectors of the economy are well organized while large areas remains unorganized and backward.

The above features point out that India is an underdeveloped country. The other underdeveloped countries of the world also possesses similar features. In the year after independence the government of India has awakened to the need for economic development of the country and has made an organized efforts and initiated the process of development in the country. As a result of these efforts the pace of development has gathered momentum and the country is making a steady, though somewhat a slow process. T he role of the government in India’s economic development has thus indeed been pioneering and paternal. It has not only directly participated in the economy to ensure its faster growth, but has helped and guided the private sector to become an effective agent of development. With the recent changes in government’s economic policies which incorporates a far greater degree of liberalization, privatisation and computation. The private sector is being given a greater responsibility for country’s development, but the government would not shrink formats responsibility of helping and guiding the private sector. Even now the government has taken upon itself the vital role of providing and developing economic and social infrastructure services. The private sector will not be able to contribute its maximum potential to the development process. Hence while the private sector has now been asked to assume greater role in directly productive activities, the government would act as a guide and a facilitator of development by providing adequate essential development infrastructural services. 


Question No. 4 

State the salient features of 1956 Industrial Policy Resolution. How far the objectives of this policy could be achieved.

Answer:

Main Features of 1956 Policy:

The following are the features of this policy:

(i) Categories of Industries:

Large scale industries have been divided into 3 categories.

(a) Public Sector:

Under Schedule A, 17 industries were included. These industries were arms and ammunition, atomic energy, iron and steel, heavy machinery, mineral oil, coal etc.

(b) Public-cum-private sector:

Under Schedule B, 12 industries were included. Industry will be state owned but private sector can also establish industry. Industries like aluminium, machine tools, drugs, chemical fertilizer, road and sea transport, mines and minerals were included.

(c) Private sector:

Under Schedule C, all remaining industries not covered in A and B Schedule were included. These industries will be established by private sector.

(ii) Cottage and small scale industries:

Govt. will make efforts to promote cottage and small scale industries. Those industries will make use of local resources and will generate employment.

(iii) Concession to public sector:

Govt. will provide facility of power, transport and finance to Public sector units. However, Govt. will not adopt indifferent attitude towards private sector units.

(iv) Balanced regional development:

Industrially backward regions will be given priority in establishing industries. More incentives will be given to industries which will be established in these regions.

(v) Training to managers:

Private and public sector managers will be given technical and managerial training so that they can perform well. Management courses will be started in universities for these persons.

(vi) Better facilities for labour:

Under this policy, better facilities for labour will be provided. Workers will be given fair remuneration, better working conditions and opportunities to participate in management.

(vii) Management in public units:

Policy laid emphasis on the proper management of public units. Public units can be a good source of revenue if efficiently managed.

(viii) Foreign capital:

Policy laid stress that foreign capital can play important role in industrial development. Many concessions were offered to make use of foreign capital.

The Industrial Policy Resolution (IPR) of 1956 was a crucial document that aimed to provide a framework for the development of India's industrial sector. It was introduced by the Government of India to direct the country's industrial policy and set the tone for the country's economic development. 

Objective of Industrial Policy Resolution 1956: 

The principal objective of the IPR 1956 was to promote a mixed economy in India by encouraging both the public and private sectors to work together. The specific objectives of the IPR 1956 were: 

1. Development of the industrial sector: The IPR aimed to promote the development of the industrial sector in India by creating a favorable environment for the growth of industries. 

2. Promotion of public sector: The policy emphasized the importance of the public sector and aimed to encourage its growth in key areas of the economy. 

3. Regulation of private sector: The policy recognized the importance of the private sector in the economy but also aimed to regulate it to ensure its responsible growth. 

4. Technology transfer: The IPR aimed to promote the transfer of technology from developed countries to India by encouraging foreign investment. 

5. Employment generation: The policy aimed to promote employment generation in the country by creating more job opportunities through the development of the industrial sector. 

Achievements of Industrial Policy Resolution 1956: 

The IPR 1956 was successful in achieving some of its objectives, while some objectives were not fully met. Some of the achievements of the IPR 1956 are: 

1. Growth of public sector: The policy was successful in promoting the growth of the public sector in key areas such as infrastructure, heavy industries, and defense. 

2. Development of basic industries: The policy led to the development of basic industries such as steel, coal, and power, which were crucial for the growth of the economy. 

3. Balanced regional development: The policy aimed to promote balanced regional development by setting up industries in backward regions. This led to the growth of industries in areas such as Jharkhand, Chhattisgarh, and Orissa. 

4. Employment generation: The policy was successful in generating employment opportunities in the country. The growth of the industrial sector led to the creation of new jobs in both the public and private sectors. 

However, the IPR 1956 did not fully meet all its objectives. Some of the shortcomings of the policy were: 

1. Slow growth of private sector: The policy did not encourage the growth of the private sector as much as it should have. This led to a slow growth of the industrial sector, as the private sector was not able to invest as much as it should have. 

2. Lack of innovation: The policy did not encourage innovation in the industrial sector, which led to the stagnation of industries and lack of competitiveness. 

3. Bureaucratic hurdles: The policy led to bureaucratic hurdles, which made it difficult for private enterprises to set up and operate industries. 

In conclusion, the Industrial Policy Resolution of 1956 was a crucial policy document that aimed to promote the growth of the industrial sector in India. While the policy was successful in achieving some of its objectives, it fell short in other areas. Overall, the policy played a significant role in shaping India's industrial sector and laid the foundation for future policies.


Question No. 5 

Discuss the function of coverage of WTO as distinguished from GATT.

Answer:

The World Trade Organization (WTO), headquartered in Geneva, Switzerland, is an international organization that oversees and regulates global trade. Established on January 1, 1995, the WTO is the successor to the General Agreement on Tariffs and Trade (GATT), which was created in 1947. The primary aim of the WTO is to facilitate trade negotiations and ensure the smooth flow of goods and services across international borders.

WTO Objectives and Functions:

The WTO serves multiple objectives aimed at fostering a transparent, fair, and predictable trading system. Its key functions include:

  • Trade Negotiations: The WTO provides a platform for member countries to negotiate trade agreements, covering areas such as tariff reductions, market access, and trade in services.
  • Dispute Resolution: The organization facilitates the resolution of trade disputes among its members through a structured dispute settlement mechanism. This ensures that trade conflicts are addressed impartially and efficiently.
  • Monitoring and Review: The WTO regularly monitors the trade policies of its member countries to ensure compliance with agreed-upon rules. Periodic reviews help maintain transparency and identify potential issues.
  • Technical Assistance and Capacity Building: The WTO provides assistance to developing countries, helping them build the capacity to participate effectively in international trade and implement WTO agreements.
  • Trade Policy Review Mechanism: Member countries undergo regular reviews of their trade policies and practices, allowing for constructive dialogue and ensuring adherence to WTO principles.
It was in 1946 that a conference was organized in London where the tariff concession resulting from the tariff negotiating conference were embodied in a multilateral contract called the GATT. The contract was signed on October 30, 1947 at Geneva and became effective from January 1, 1948. GATT was essentially a trade agreement. The GATT embodies a set of rules of conduct for international trade policy that are monitored by a bureaucracy headquartered in Geneva. 

Distinction between GATT and WTO 

The WTO differs in a number of important respects from the GATT. The differences are as follows: 

(i) The WTO is a forum for international cooperation on trade-related policiesthe creation of codes of conduct for member governments. 

(ii) The WTO contains a set of specific legal obligations regulating trade policies of member states, and these are embodied in the GATT, the GATS, and the TRIPS agreement. The WTO acts as an umbrella organization that encompasses the GATT along with two new sister bodies, one services and the other on intellectual property.  

(iii) The WTO’s GATS has taken the lead to extending free trade agreements to services. In the same way, the TRIPS is an attempt to narrow the gaps in the way intellectual property rights are protected around the world and to bring them under common international rules.  

(iv) WTO has taken over responsibility for arbitrating trade disputes and monitoring the trade policies of member countries. Countries that have been found by the arbitration panel to violate GATT rules may appeal to a permanent appellate body, but its verdict is binding. Every stage of the procedure is subject to strict time limits. Thus, the WTO has something that the GATT never had – teeth. 

(v) The clarification and strengthening of GATT rules and the creation of theWTO also hold out the promise of more effective policing and enforcement of GATT rules. The WTO is a distinctively as well as qualitatively an improvement upon the GATT.

Sunday 25 August 2024

All Questions - MCO-01 - ORGANISATION THEORY AND BEHAVIOUR - Masters of Commerce (Mcom) - First Semester 2024

                        IGNOU ASSIGNMENT SOLUTIONS

        MASTER OF COMMERCE (MCOM - SEMESTER 1)

               MCO-01 - Organisation Theory and Behavior  

                             MCO - 01 /TMA/2024 


Please Note: 
These assignments are valid for two admission cycles (January 2024 and July 2024). The validity is given below:  
1 Those who are enrolled in January 2024, it is valid upto June 2024.  
2 Those who are enrolled in July 2024, it is valid upto December 2024.  
In case you are planning to appear in June Term-End Examination, you must submit the assignments to the Coordinator of your Study Centre latest by 15th March, and if you are planning to appear in December Term-End Examination, you must submit them latest by 15th September. 

Question No. 1
What are various principles of management? How are modern organisations different from typical classical organisations, in terms of practices of various principles of management? 
Answer:

An organisation is a coordinated social entity, grouped together and interact for the achievement of the common goal. It refers to the process of identification and grouping of activities, defining and establishing the authority responsibility relationship and determining the manner in which the organisational activities are interrelated. Thus the organisation consists of a group of people working together for the achievement of the organisational goal. Various theories have been propounded which explain the organisation in terms of closed, open and dynamic system.

The principles of organisation are guidelines for planning an efficient organisation structure. Let us discuss the important principles of organisation : 

Unity of Objectives : An enterprise strives to accomplish certain objectives. The organisation and every part of it should be directed towards the attainment of objectives. Every member of the organisation should be familiar with its goals and objectives. There must be unity of objective so that all efforts can be concentrated on the set goals. The principle requires objectives to be clearly formulated and well understood. 

Division of Work and Specialisation : The entire work in the organisation should be divided into various parts so that every individual is confined to the performance of a single job. This facilitates specialisation which in turn leads to efficiency and quality. However, each area of specialisation must be interrelated to the total integrated system by means of coordination of all activities of all departments. 

Definition of Jobs : Every position in the organisation should be clearly defined in relation to other positions in the organisation. The duties and responsibilities assigned to every position and its relationship with other positions should be so defined that there is no overlapping of functions. 

Separation of Line and Staff Functions : Whenever possible, line functions should be separated from staff activities. Line functions are those which accomplish the main objectives of the company. In many manufacturing companies, the manufacturing and sales departments are considered to be accomplishing the main objectives of the business and so are called the line functions. Other functions like personnel, plant maintenance, financing and legal are considered as staff functions. 

Chain of Command or Scalar Principle : There must be clear lines of authority running from the top to the bottom of the organisation. Authority is the right to decide, direct and coordinate. The organisation structure should facilitate delegation of authority. Clarity is achieved through delegation by steps or levels from the top position to the operating level. From the chief executive, a line of authority may proceed to departmental managers, to supervisors or foremen and finally to workers. This chain of command is also known as scalar principle of organisation. 

Parity of Authority and Responsibility or Principle of Correspondence : Responsibility should always be coupled with corresponding authority. Each subordinate must have sufficient authority to discharge the responsibility entrusted to him. This principle suggests that if a plant manager in a multiplant organisation is held accountable for all activities in his plant, he should not be subject to seek orders from company headquarters for his day to day activities. 

Unity of Command : No one in the organisation should report to more than one line supervisor. Everyone in the organisation should know to whom he reports and who reports to him. Stated simply, everyone should have only one boss. Receiving directions from several supervisors may result in confusion, chaos, conflicts and lack of action. 

Unity of Direction : According to this principle a group of activities that have a common goal should be managed by one person. There should be one head and one plan for a common objective of different activities. This facilitates smooth progression towards the achievements of overall organisational goals. 

Exception Principle : This principle suggests that higher level managers should attend to exceptional matters only. All routine decisions should be taken at lower level, whereas problems involving unusual matters and policy decisions should be referred to higher levels. 

Span of Supervision : The term ‘span of supervision’ means the number of persons a manager or a supervisor can direct. No manager should be required to supervise more subordinates than he can effectively manage within the limits of available time and ability. The exact number may vary according to the nature of the job and the frequency of intensity of supervision needed. 

Principle of Balance : There should be proper balance between various parts of the organisation and no function should be given undue importance at the cost of others. Balance should be maintained also between centralisation and decentralisation, span of supervision and lines of communication, and authority allocated to department and personnel at various levels. 

Communication : A good communication network is essential to achieve the objectives of an organisation. No doubt the line of authority provides channels of communication downward and upward, still some blocks in communication occur in many organisation. The confidence of superior in his subordinates and two-way communication are the factors that unite an organisation into an effectively operating system. 

Flexibility : The organisation structure should be flexible so that it can be easily and economically adopted to the changes in the nature of business as well as technological innovations. Flexibility of organisation structure ensures the ability to change with the environment without disrupting the basic design. 

Continuity : Change is the law of nature. Many changes take place outside the organisation. These changes must be reflected in the organisation. For this purpose the form of organisation structure must be able to serve the enterprise to attain its objective for a long period of time.

Differences between traditional and modern organization structures

The following list demonstrates how traditional and modern organizational structures differ from one another:

Decision-making
In a traditional organizational structure, the decision-making power is highest at the top and reduces as it moves down the chart. The CEO has the most decision-making power and may delegate some decisions to their department heads, who may then turn some decisions over to their team supervisors. In this structure, employees have little decision-making power and instead receive instructions from their supervisors. Having power centralized amongst a few members of the organization can be beneficial because it provides clear organization-wide messages about goals and expectations, eliminating the potential for confusion.

A modern organizational structure, however, does not use that system of centralized power. Instead, non-management employees often can determine what projects they want to work on and the methods they use to complete them. In some situations, managerial staff may even collaborate with employees or take their feedback on decisions made at the company. This method helps empower employees by making their voices and ideas heard at the company. Because employees have more decision-making power in a modern organizational structure, they can also proactively determine when and how to help other teams on projects rather than waiting for instructions from their supervisor to do so.

Communication
Due to the hierarchical nature of a traditional organization structure, the individuals at the highest level of management may have little communication with employees who are not their direct subordinates. For example, information from upper management may get disseminated through emails, newsletters or department heads.

A modern organizational structure has fewer departmental boundaries, which enables faster and easier communication methods. They may employ the use of instant messaging apps or software that allows everyone in the organization to communicate with one another. And in a flat organizational structure, for example, there is no middle management, so employees have more opportunities to speak directly to higher-level managers.

Teamwork
Businesses that follow the traditional organizational structure divide their employees into departments or divisions depending on their roles. As a result, employees from different departments may have few chances to work with one another. The focus on their specific role also enables them to gain significant knowledge and experience, potentially making them experts in their field. However, because they only perform their particular job and work with colleagues performing similar tasks, it may limit their opportunities to stretch their abilities and learn more about other aspects of the business.

Businesses with modern organizational structures promote the ideas of teamwork and collaboration, enabling employees from different areas to work together. Pulling in resources can help solve problems or reach goals more quickly. These teams often have more autonomy than those in traditional structures, who must wait for instructions from their supervisor on how to complete tasks or projects. This system can help build relationships throughout the company, as employees realize they need to rely on one another, no matter what line of business they are in, to reach company goals.

Flexibility
Employees in traditional organizational structures have set roles and responsibilities that they fulfill. Organizations in stable business environments benefit from this structure because employees know how to complete their job and meet the typical challenges associated with it. If the nature of the organization's business rarely changes, then these set roles can make work more productive and efficient. Due to the more rigid nature of these organizations, it may be difficult for them to adapt to dynamic environments, or they may be slower to meet unexpected challenges.

Employees in modern organizational structures have more flexibility in their responsibilities, which benefits organizations in more dynamic environments. Having that flexibility enables employees to easily collaborate across departments to solve challenges. These employees also gain the opportunity to learn new things by working on projects or teams of their choosing.

Question No. 2

(a) How do principles of organisation facilitate smooth functioning of the organisation? 
(b) How is team building useful for organisational development interventions? 

Answer - (a part)

The principles of organization that can facilitate smooth functioning of organization are as follows:  
 Unity of objectives: There should be unity of objective for each member of the organization so that all collective efforts can be concentrated on the set goals. The objectives of organization should be well understood and formulated so that every member is familiar with it.  
 Division of work and specialization: The division of total work is done as to confine every individual to the performance of a single job. It facilitates specialization in the organization and enhances efficiency and quality. Every area of specialization should be interconnected to the total integrated system by means of coordinating together of all activities done in all departments.  
 Definition of job: There should be appropriate defining of every position in relation to other positions in the organization. The overlapping of functions should be avoided. It can be done by assigning duties and responsibilities to every position and its relationships with other positions in the organization. 
 Separation of line and staff functions: Line functions are those functions that help in accomplishing the main objectives of the company. These line functions should be separated from staff activities. The functions other than line functions are staff functions.  
 Chain of Command and Scalar Principle: According to this scalar principle, the line of authority from top level to bottom level of organization should be clearly defined. This authority refers to the right to decide direct and coordinate. The structure of the organization should facilitate delegation of authority. The clarity is completely achieved through delegation by steps or levels from the top position to the operating level of the organization. It is also referred to as chain of command.   
 Parity of Authority and Responsibility or Principle of Correspondence: The responsibility delivered to every employee should be accompanied with its corresponding authority. Every subordinate should have sufficient authority to perform responsibilities entrusted to him. It will make himself reliant and can help him in taking quiet decisions without concerning higher departments or authorities.  
 Unity of command: Every subordinate should report to his assigned superiors or boss. It will avoid state of confusion, chaos, conflicts and lack of action in the organization.   
 Unity of Direction: The unity of direction states that group of activities with a common goal should be managed by one person. It encourages one head and one plan of action for a common objective of different activities.  
 Exception principle: The exception principle states that high level of managers should attend to exceptional matters only. The higher level of managers should deal with problems that concerns with unusual matter and policy decisions. The routine decisions should be referred to lower level of managers.   
 Span of supervision: It refers to the number of persons that a manager or supervisor can direct or control. Every manager is confined with restricted numbers of subordinates so that he can direct them efficiently within the limits of available time and ability. The number of persons is dependent on the nature of job and the desired frequency of intensity of supervision required in the organization.  
 Principle of Balance: The principle of balance states that there should be proper balance between various parts of the organization. No function should be given undue importance at the cost of other functions. This balance should also be maintained between centralization and decentralization, span of supervision and lines of communication and authority allocated to department and personnel at various levels.   
 Communication: The objectives of organization desires good communication network. The two way communication between superiors and subordinates helps in uniting organization into working as effectively operating system.  
 Flexibility: The flexibility in organizational structure helps in adapting to changes in the nature of the business as well as changes corresponding to technological innovations.   
 Continuity: The continuity in efficient performance of organization can be achieved by adapting to new changes that takes place inside or outside the organization. It will help organization to survive and excel for longer duration of time.

Answer - (b part)

Team building is an effective strategy for organizations that want to cultivate an effective corporate culture where employees enjoy coming to work, trust each other, and collaborate easily. Creating a strong team goes beyond hiring competent and kind employees. Once a company hires employees, it's helpful to explore the next step of focusing on how to bring them together and transform them into a productive team. In this article, we discuss the importance of team building, share some team building tips, and suggest unique team building activity ideas.

The importance of team building

Here are reasons that convey the importance of team building activities in an organization and how you can implement them:

1. Builds trust
Trust is an essential element of an effective team. For employees to collaborate, knowing and earning trust from each other is crucial. Team building is an engaging activity involving diverse teams who interact through different activities away from office work to improve their teamwork. When an organization builds trust in the workplace, it allows employees to complete their tasks and make their own decisions.
Trust makes employees feel safe and quickly establishes their strengths and weaknesses. It may also make employees more proactive with their ideas, feel ready to take risks, listen to one another, and arrive at consensus more easily. Eventually, the entire team becomes more confident about exposing their vulnerabilities to each other.

2. Fosters better communication
When employees work together, they strategize the best way to handle tasks and deliver excellent results. They can divide tasks to work in small groups, share ideas, and complete the work efficiently. With proper communication, employees understand their roles and what their colleagues are doing. This enhances involvement in how others are performing, improves collaboration, and encourages people to assist each other in achieving their goals.

3. Improves performance
Team building involves doing activities that help foster the importance of sharing tasks in the workplace. If an employee has less work to do, they can help other teams to complete their work. This enhances the realization of project objectives, which increases the overall productivity of an organization. Through team building activities, employees learn new skills, which they incorporate into their existing skill set. It enhances the performance of a team, makes them more efficient and eventually complete tasks on time.

4. Encourages collaboration
One of the most significant benefits of team building is the improvement of interpersonal skills among employees. When people work together, they share their good and bad experiences. This brings them closer to each other and enhances trust. It also creates a friendly working environment where employees are free to request help or willingly assist others.

5. Connects remote teams
Organizations that have some of their teams working remotely use team building activities as an effective way of uniting all team members working from different locations. Even though remote teams also contribute to the production of a company, coming together helps them understand each other better. It's through these connections that people build new networks and create a more positive remote working environment.

6. Embrace diversity among working teams
Team building also promotes diversity. Most companies have employees who come from different countries, backgrounds, and cultures, and speak different languages. The importance of team building is to foster an inclusive environment, where people celebrate their differences, learn from each other, and open new opportunities for communication.

7. Attracts new talent
Candidates often look for roles based on more than earning a salary, including how an organization takes care of employees' welfare. Potential candidates may search for a friendly working environment that helps them achieve their career goals. Team building is an ideal strategy to attract and retain talented employees as it fosters cohesion, productivity, and a happy team.

10. Encourages innovativeness
When employees work together, they can generate great ideas. Organizations that encourage open forums where creative people sit and interact are likely to foster innovations. Typically, this improves critical thinking among team members and helps generate new ideas that are helpful for a company to advance.

11. Builds a happy team
When a company has a happy team, the result is happy and satisfied clients and customers. It motivates employees to work and makes them less likely to leave their job. This minimizes turnover costs related to recruiting and onboarding new employees. Customers can also become more loyal to the business when they enjoy quality customer services from the team.

12. Promotes health
Team building benefits employees by fostering physical and mental health. Team building often involves events outside the office that require teamwork among employees to solve problems. Typically, this requires employees to complete tasks aside from their typical job responsibilities, like participating in fun activities and physical challenges. These activities promote networking, communication, and mental health for the team.

13. Promotes company culture
Team building activities help a company improve its culture. When employees communicate and collaborate, it improves their performance, helps resolve conflicts, and enhances respect for each other. As an organization recognizes more talents, it motivates others to do better in their areas of work.

Conclusion:
Creating a strong team goes beyond hiring competent and kind employees. Once a company hires employees, it's helpful to explore the next step of focusing on how to bring them together and transform them into a productive team. In this article, we discuss the importance of team building, share some team building tips, and suggest unique team building activity ideas.


Question No. 3 
Comment briefly on the following statements: 
(a) Study of OB lead to managerial effectiveness. 
(b) Learning results in change in behaviour and it also enhance the performance. 
(c) Attitude influence behaviour, and behaviour also influences attitude. 
(d) Social learning theory help in shaping of personality. 


Answer 3 (A) Part 

Organizational Behavior can be seen as a field of study that investigates the impact that individuals, groups and structures have on behavior within an organization, to enable applying this knowledge towards improving organizational effectiveness. Organizational Behavior is an important concept for any organization, since it deals with the three determinants of behavior in organizations: Individuals, Groups and Structure. Organizational Behavior then applies the knowledge gained about individuals, groups and the effect of structure on behavior in order to make organizations work more effectively. In a nut shell, OB is concerned with the study of what people do in an organization and how their behavior affects the organizations performance. 

Seeing as OB is concerned with employee related situations, it tends to emphasize behavior related to jobs, work, absenteeism, employment turnover, human performance and management. The organization’s base rests on management’s philosophy, values, vision and goals. This in turn drives the organizational culture which is composed of the formal organization, informal organization, and the social environment. The culture determines the type of leadership, communication, and group dynamics within the organization. The workers perceive this as the quality of work life which directs their degree of motivation. The final outcomes are performance, individual satisfaction, and personal growth and development. All these elements combine to build the model or framework that the organization operates from. 

The ability to use the tools of organizational behavior to understand behavior in organizations is one reason for studying this subject. A second reason is to learn how to apply these concepts, theories, and techniques to improve behavior in organizations so that individuals, groups, and organizations can achieve their goals. Managers are challenged to find new ways to motivate and coordinate employees to ensure that their goals are aligned with organizational goals. Organizational Behavior addresses the following points:

  • Organizational behavior studies the factors that impact individual and group behavior in organizations and how organizations manage their environments. Organizational behavior provides a set of tools, theories and concepts to understand, analyze, describe, and manage attitudes and behavior in organizations.
  • The study of organizational behavior can improve and change individual, group, and organizational Behavior to attain individual, group, and organizational goals.
  • Organizational behavior can be analyzed at three levels: the individual, the group, and the Organization as a whole. A full understanding must include an examination of behavioral factors at each level.

A manager’s job is to use the tools of organizational behavior to increase effectiveness, and the organization’s ability to achieve its goal. Management is the process of planning, organizing, leading, and controlling an organization’s human, financial, material, and other resources to increase its effectiveness. 

In view of the fact that OB is the grounds on which an organization builds itself, Psychology, Sociology and Anthropology play a vital role in understanding workplace behavior and employee related situations.

  • Psychology – is a science which seeks to measure, explain and sometimes change the behavior of humans. Early organizational psychologists concerned themselves with the problems of fatigue, boredom, and other factors which could have an effect on efficient workforce performance. More recently, contributions in the field of organizational psychology have expanded to learning, perception, personality, emotions, job satisfaction, decision making processes, leadership, needs and motivational forces, employee selection techniques and job stress.

  • Sociology – Studies people in relation to their social environment or culture. Sociologists have contributed to OB through their study of group behavior in organizations, both formal and complex. Sociology has contributed to research on organizational culture, formal organization theory and structure, organizational techniques, communications, power and conflict.

  • Anthropology – is the study of societies to learn about human beings and their activities. Work on this field has helped understanding differences in fundamental values, attitudes and behavior between people in different countries and within different organizations.

Organizational Behavior is an indigenous learning of techniques which deals with the knowledge gained about individuals, groups and the effect of structure on behavior in order to make organizations work more effectively. Through these methods a budding manager can gain several virtues to induce personal growth of self and group related issues. Since managers are individuals who achieve goals through other people, OB makes us aware of the various roles we need to play as managers to encourage the workforce to work with more satisfaction and profitability. 

As managers we will participate in several roles, mainly:

1. Interpersonal Roles:

Figurehead: All managers are required to perform duties that are ceremonial and symbolic in nature, representing the organization/unit to outsiders.

Leader: All managers also have a leadership role. This role includes hiring, training, motivating employees, disciplining employees and unifying efforts.

2. Informational Roles:

Monitor: Managers monitor the flow of information. All managers, to some degree, collect information from outside organizations and institutions. And Transmit necessary information to outsiders.

Disseminator: Managers then act as a conduit to transmit info to organizational members.

3. Decisional role:

Managers initiate and design change. They allocate resources and negotiate on behalf of the organization. Here managers deal with various affairs such as, overseeing new projects, taking corrective measure in an unforeseen event and discuss issues and bargain with other units to gain advantages for their own unit.

These roles demand a deep understanding of human behavior in both individual and group forms, and so OB provides us with the means of tackling these issues with confidence. Understanding OB has never been more important for managers than it is today. In today’s world, the people of earth are much closer than before and managers need to deal with a vast array of diversities, such as,

•           Culture

•           Demography

•           Religion

•           Higher demand of customer satisfaction

•           Coping with rapid changes in technology

•           Balancing Stress related lifestyle of the workers

•           Ethical behavior

As a manager, the teachings of OB can significantly increase one’s personal sensibilities and outlook on these attributes;

1.         Working with people from different cultures:

What might seem motivating to a manager might not appeal to his workforce at all. Or a manager’s style of communication may be straightforward, but the workforce may find it threatening and uncomfortable. As a manager one must learn how to adapt his managerial style to their cultural, geographic and religious disparities.

2.         Workforce diversity:

Organizations are increasingly becoming a more heterogeneous mix of people in terms of gender, race, age, ethnicity and sexual orientation. No longer can these disparities and clichés be ignored, these people are in the real world educated and ready to work. So mangers must recognize the fact that they don’t leave their lifestyles, cultural values and perception at home, so we as managers must learn to accommodate this diverse group of people by addressing their different lifestyles, family needs and work styles.

3.         Customer Service:

Many an organization has failed because its employees failed to please its customers. Management needs to create a customer-responsive culture. OB can provide considerable guidance in guidance in helping managers create such cultures- cultures in which employees are friendlier and courteous, accessible, knowledgeable and prompt in responding to customer needs, in order to please the patron.

4.        Ethics:

Today’s manager needs to create an ethically healthy climate for his employees, where they can work productively and confront a minimal level of uncertainty regarding what constitutes right and wrong behavior. Organizational behavior is the path to understanding how elements of the work place fall into place. As a nascent manager one can develop the self with the help of these learning’s and partake in managerial roles confidently.


Answer 3 (B) Part

Every action and behaviour of an individual has some element of learning involved. Behaviour is something which can be publicly viewed, but there is also an unobservable, inner cognitive behaviour which will influence the individual. Thus, the outcome can take the form of desirable or undesirable behaviour. Of course, only desirable work behaviour can contribute towards achieving organisational goals. That is why, it is necessary on the part of the individual employee to learn periodically new knowledge and skills. Further, learning is a powerful incentive for many employees to stick to certain organisations. Learning has significant impact on individual behaviour as it influences abilities, role perceptions, and motivation. Along with its role in individual behaviour, learning is essential for knowledge management that enhances an organisation’s capacity to acquire, share, and utilise its resources in ways that improve its survival and success.

The concept of learning is very important for organisational behaviour. It has assumed tremendous significance because everything that we do in an organisation, some learning is definitely involved. The concept of learning can be used in many contexts. It refers to the process of acquiring the response adequately to a situation which may or may not have previously encountered. A widely accepted simple definition of ‘learning’ is any relatively permanent change in behaviour that occurs as a result of experience. 

As per this definition, one cannot see the process of learning but if there is a noticeable change in behaviour then it can be said that learning has taken place. This means we are actually seeing the changed behaviour in individuals as a result of learning. Thus, learning as a concept seems to be an abstract and a theoretical one and is not observable directly. It is also said that learning is a relatively permanent change in the frequency of occurrence of a specific individual behaviour. In an organisational setting, it is the work-set and organisational norms, which will act as objective bases for determining whether an employee’s behaviour is desirable or undesirable and whether he or she needs to learn and practise productive work behaviour. Thus, it is the process by which skills, knowledge, attitudes and behaviour are formed and developed as a result of education, training, socialisation and experience. 

Learning also occurs as a result of conditioning and restriction. A person is persuaded to adopt guidance or regulation or conformity and compliance based on each situational requirement. Moreover, people learn at different rates, times and stages during their life time. Of course, ultimately it is the individual’s own needs and drives, and rewards that enhance one’s potential and expertise, marketability along with increased esteem, and respect and status that will act as the motivational drive(s) in inducing the person to learn.

There are six important components of learning: 
1) Learning involves change, although the change may be for good or bad from an organisation’s point of view. 
2) Not all changes reflect learning. To constitute learning, change should be relatively permanent.
3) Learning is reflected in behaviour. A change in an individual’s thought process or attitudes, not accompanied by behaviour, is no learning. 
4) The change in behaviour should occur as a result of experience, practice, or training. 
5) The practice or experience must be reinforced in order for learning to occur. If reinforcement does not accompany the practice or experience, the behaviour will eventually disappear. 
6) Learning occurs throughout one’s life. 

When employees learn, they acquire both explicit and tacit knowledge. Explicit knowledge is organised and can be communicated from one person to another. Explicit knowledge can be written down and given to others. However, this is only a small portion of total knowledge. Majority of the people have tacit or implied knowledge. Tacit knowledge is the idea that one knows more than what he or she can tell. Tacit knowledge is embedded in our actions and ways of thinking, but is not clearly understood and therefore cannot be communicated explicitly. This knowledge is acquired through observation and direct experience. Most knowledge in organisations is tacit and one of the challenges in knowledge management is to make implicit knowledge explicit so that it may be stored and shared more easily.

The importance of learning was first put forward by a Chinese philosopher, Confucius (551-479 BC) in these words: “Without learning, the wise become foolish; by learning, the foolish become wise”. Learning refers to relatively permanent changes in behaviour occurring as a result of experience. The concept of learning organisation is not new; many authors have talked about it from others and their own past experiences. Probably, Garratt was the first to publish a book on the subject in 1987. But the concept was popularised by Senge when his famous book “The Fifth Discipline” was released in 1990. Senge’s book triggered a great deal of interest in the subject of learning organisations. A large number of publications appeared on the subject during the current decade.


A learning organisation: 
• Is an active philosophy; not merely an organisational system. 
• Believes that its only competitive advantage is learning. 
• Encourages people to learn to produce the results they desire. 
• Nurtures creative and innovative patterns of collective learning. 
• Develops fresh organisational capabilities all the time.

New ideas are essential if learning is to take place. Whatever their source, these ideas trigger organisational improvement. However, creating or acquiring new knowledge is not enough; what is more important is the successful application of knowledge in one’s own activities. Learning organisations are skilled at five main activities: 
1) Systematic Problem-Solving: 
- Learning and Behavioural Modification
- Relying on the scientific method rather than guesswork for diagnosing problems.
– Insisting on data rather than assumptions, as background for decision- making.
– Depending on simple statistical tools to organise data and draw inferences 

2) Experimentation:
– Systematic searching for and testing of new knowledge. Continuous improvement in new methods and technologies.
– Successful ongoing programmes to ensure a steady flow of new ideas, even if imported from outside the organisation.
– Demonstration of organisational capabilities by introducing self- managing teams and high level of worker autonomy. 

3) Learning from Past Experience:
– Companies must review their success and failures, assess them systematically and record lessons in a form that employees find open and accessible.

4) Learning from Others: 
– Sometimes, the most powerful insights come from one’s immediate outside environment.
– Even companies in completely different businesses can be fertile sources of ideas and catalysts for creative thinking.
– Best industry practices are to be uncovered, analysed, adopted and implemented.
– The greatest benefits come from studying practices; the way work gets done rather than results. 

5)   Transferring Knowledge:
– Knowledge must spread quickly and efficiently throughout the organisation.
– Make use of mechanisms such as written and oral communications, site visits and tours, personnel rotation programmes, education and training programmes for transferring knowledge.
– Transfer may be from division to division, department to department, or facility to facility; they may involve senior, middle, or first level managers.

Characteristics of Learning Organisation 

Some of the common operational practices of learning organisations dealing with people are openness, systematic thinking, creativity, awareness of personal and organisational values, empathy and sensitivity. Senge, who popularised the term learning organisation states that such organisations have the following five principles: 

1) Personal Mastery: Creating an organisational environment, which encourages all its members to develop themselves toward goals and purposes they choose. 

2) Mental Models: Reflecting upon, continually clarifying, and improving internal pictures of the world, and seeing how they shape our actions and decisions. 

3) Shared Vision: Building a sense of commitment in a group, by developing shared images of the future and guiding principles and practices. 

4) Team Learning: Transforming conversational and collective thinking skills, so that groups of people can reliably develop intelligence and ability greater than the sum of individual members’ talents. 

5) Systems Thinking: Thinking about, and a language for describing and understanding forces and interrelationships that shapes the behaviour of systems.  

These principles translate into the following three key practices that enable an organisation to promote and support continuous learning:

1) The ability to learn from each other
2) The ability to learn from personal experience 
3) The ability to learn from the system (that is, organisation successes and failures) 

A learning organisation is characterised by: 

Openness: The learning organisation has to be open to enquiry and tolerant of criticism and debate. 

Innovation: The learning organisation has an organic structure and culture which permits it to evolve rapidly. It has a deep skill base and capacity to deal internally with complexity and uncertainty. Strategic 

Orientation: The learning organisation cares both for its customer and  its employees.

Organisations of the future will not survive without becoming communities of learning. It is absolutely essential for organisations to learn from their environments, to continually adjust to new and changing data, and just as in the case with the individual, to learn how to learn from the uncertain and unpredictable future.


Answer 3(C) Part 

Although attitude is a common term which is very frequently used in our daily conversations, social psychologists define attitudes in a specific way. One of the pioneers of the field, Gordon Allport (1935) defined attitude as “mental and neural state of readiness, organized through experience, exerting a directive or dynamic influence upon the individual’s response to all objects and situations with which it is related.” There have been a number of attempts to define attitude in different expressions by different social psychologists, however the definition given by Allport has been still regarded as a comprehensive definition of attitude. The definition describes three different aspects of attitudes. 

Firstly, Allport refers attitudes as mental and neural states of readiness. This assumption implicitly asserts that attitudes are entirely personal affair and cannot be observed or measured directly by other people. Only the person who holds an attitude has access to it. Social psychological tools that claim to measure attitudes are in fact indirect measures of attitudes.

Secondly, the definition states that attitudes are acquired and organized through experience. This indicates that the genesis of the attitudes we form about various people, issues, events and situations lies in the experiences that we have in our families, neighbourhood, peer groups, work place and larger society. However, this assumption overemphasises the importance of social learning in attitude formation and underestimates the role of genetic factors in this process. 

Finally, the definition states that attitude exerts a directive or dynamic influence upon the individual’s response to all objects and situations with which it is related. Thus, attitudes are not merely feelings or beliefs that we have regarding people, issues, events and situations but they also guide and predict our future responses to those people, issues, events and situations.

Do attitudes really guide our behaviour? This has been a long debated issue for social psychologists. In one of the classic study, LaPiere (1934) visited to almost 250 hotels and restaurants of different places of the United States with a Chinese couple to see whether the couple was offered the service or not. After travelling for almost 2 years, he saw that the couple was denied for service by only one hotel and restaurant. However, in reply to a mailed questionnaire 92 per cent of the hotels and restaurants said that they would not offer service to a Chinese couple. This indicated that their behaviour, offering service to the Chinese couple, was inconsistent with their attitude expressed in reply to the questionnaire. Although surprising, the findings of LaPiere’s study suggested that attitudes do not always predict behaviour. Rather, there are some factors that affect the relationship between attitude and behaviour.

1. Attitude Specificity 
In many cases, our general attitudes fail to predict our specific behaviours. For example, we might, in general, like psychology as a discipline. However, when it comes to social psychology, one of its specific branches, we may not like it. Similarly, in LaPiere’s study the attitude reported in the questionnaire was regarding Chinese couple in general; however, the behaviour observed was toward a specific Chinese couple. Furthermore, despite of being prejudiced and having negative attitude toward a particular community in general, one may have friendship with one or more specific members of that community.

2. Attitude Accessibility 
Extending availability heuristic to the issue of behaviour-attitude link, it is suggested that the attitude which is more easily accessible more strongly influences the person’s behaviour (Fazio, 1995). The concept of automatic behaviour argues that the attitudes which are more readily available activate the behaviour consistent with the attitude by priming

3. Self Awareness 
People may hold two different types of self awareness: private self awareness and public self awareness (Echabe & Garate, 1994). It is suggested that people holding private self awareness act consistent with their own attitude; whereas, people holding public self awareness behave according to the attitude held by the majority of people present in social setting. In the other words, people with public self awareness act under majority pressure, an instance of conformity. For example, a person with private self awareness with positive attitude toward Swachchh Bharat Abhiyan will behave according to his or her attitude and consequently would not litter at public places. However, when the person is with his or her friends and the public self awareness of the person is activated, it is more likely that the person would behave consistent with the attitude of majority of the group.

4. Attitude Certainty 
Attitude certainty includes two components: attitude clarity, the extent to which person is clear about his or her attitude and attitude correctness, the extent to which person thinks that his or her attitude is correct, valid and appropriate to hold. Petrocelli, Tormala and Rucker (2007) have reported that the attitude high on the dimension of certainty is more likely to influence the individual’s behaviour and furthermore, less likely to be affected or changed by persuasive messages.

5 Attitude Strength 
Link between attitude and behaviour is stronger with stronger attitudes as compared to the weaker attitudes. Strength of a particular attitude is determined by three different factors that further affect the link between attitude and behaviour: processing of information regarding the attitude object, personal involvement or relevance with the issue pertaining to the attitude and direct experience.  Liberman and Chaiken (1996) have reported that when information pertaining to the attitude is processed more often, it results into enhanced attitude strength and stronger link between attitude and behaviour. Similarly, attitudes that are more relevant and important to the person and serve some purpose to the person’s life are stronger and more capable of predicting behaviour. Finally, the attitudes that are formed through direct experience become stronger and predict behaviour with greater consistency.


Answer 3 (D) Part 

People keep on observing the behaviours of others.  They model those behaviours which result in favourable outcomes.  At the same time, they avoid those behaviours that result in unfavourable outcomes.  Since the very beginning of childhood, people observe the behaviour of parents, teachers, achievers etc.  They try to model those behaviours which influence them most.  This theory advocates that the people learn their own behaviour themselves by observing the environment.  This theory focuses on cognitive process of learning where learners integrate the environmental factors and try to select the favourable outcome oriented behaviour.  Steven and Mary Annvon mentioned three features of social learning theory.  

These features are behavioural modeling, learning behaviour consequences and self-reinforcement.  Let us learn them in detail.

1. Behavioural Modeling :  Individual keeps on observing or interacting with a number of persons in the environment.  He/she observes behaviour and tries to model those behaviours which have favourable outcomes.  The modeling depends on the impact of particular behaviour on the individual.  For example, the oganisation develops the training programme of sales person based on role model.  Here, the high performer sales persons are rewarded in terms of extra bonus, praise, appreciation, recognition, etc. The role of high performers is highlighted by the organisation. The salesperson observes the behaviours of high performer and tries to model them. 

2. Learning Behaviour Consequences:  In the social learning theory, the cognitive process play very important role in learning the new behaviour.  In fact, individuals actively analyse the situations and learn those behaviours which result in favourable outcome.  Here the thought processing activities get activated. The person applies logic and evaluates the favourable and unfavourable consequences of the behaviours.  In this way, the desired behaviours may be activated by associating them with the favourable outcomes.  For example, if you complete job target, your boss appreciates you. You learn the consequences of completing the job in time which brings favourable outcome.

3. Self Reinforcement: This is the most important aspect of social learning theory.  When the individual analyses the impact of reinforcements on the behaviour and finds the positive outcome, he/she tries to learn positive outcome oriented behaviours.  Gradually he/she may develop self reinforcement technique for his own behaviour.  He may start setting his own goal and reinforcing himself after achieving the goal.  The development of self reinforcement strategy is the most challenging task before the organisation.  This provides freedom and control to the employees to manage his own behaviour.  Moreover, he/she recognizes his/her own ability to complete the job.

Social learning theory is very important in formulating the training programme of the organisation.  In the training programme, the importance of high performer, high achievers etc.  is highlighted.  These behaviours are also reinforced.  The employees observe their behaviours and also realize that these behaviours lead to success.  Thus, they are encouraged to model the favourable behaviours.

Robbins has identified four processes that determine the influence of a model on the behaviour of a person. They are discussed below: 

1. Attentional Processes: In order to learn from the behaviour of the model, people need to pay attention on the behaviour.  This means that observable behaviour must be designed in such a way that catches the attention of the people. 

2. Retention Process:  When the person observes others behaviour, the question arises how much he is going to retain?  The process of retention depends on the degree of influence people have on other’s behaviour. For example, people may easily retain the unique behaviour of the model. 

3. Motor Reproduction Process:  This is a technique of converting observed behaviour into action.  The person must learn the process of reproducing the observed behaviour.  Therefore, the ideal performance technique must be shown in such a manner that people learn to reproduce the performance. 

4. Reinforcement Processes:  People are encouraged to perform the observed behaviour if they are provided adequate incentives or rewards.  The reinforcement motivates them to act in that fashion.  The positive reinforcement is an important technique for enhancing the attention and retention process and improving the performance of the people.



Question No. 4 
Difference between the following:
(a) Maslow’s Need Hierarchy and Herzberg’s Two Factors Theories (b) Job enrichment and Job enlargement.
(c) Formal Communication and Informal Communication
(d) Autocratic leadership style and Democratic leadership style

Answer (A) Part 

Difference Between Maslow and Herzberg’s Theories of Motivation

Motivation implies the process of encouraging people to act in order to attain the desired objectives. It is something that stimulates an individual to keep doing the act already initiated. In this context, Abraham Maslow, a renowned psychologist, highlighted the elements of the theory of motivation, in a classic paper released in 1943. His theory is based on human needs and its fulfilment.

On the other hand, Frederick Herzberg is an American psychologist, who coined out the concept of job enrichment and two-factor theory on motivation based on rewards and incentives. He attempted to shed more light on the concept of work motivation.

Definition of Maslow’s Theory
Abraham Maslow was an Americal psychologist, who introduced the popular ‘Need hierarchy theory’ on motivation. The theory emphasizes the urge to satisfy needs of people working in the organization.

The theory is divided into two categories, i.e. growth needs and deficiency needs, which are further sub-classified into five needs, within each individual, represented in the shape of a pyramid. The theory is based on the premise that human needs are in proper sequence, wherein psychological need is at the bottom, and self-actualisation needs are at the top level. Other needs, i.e. safety needs, social needs and esteem needs are in the middle.




It infers that higher level needs cannot evolve until the lower level needs are satisfied. As the needs of human beings are unlimited, whenever one need is satisfied, another need take its place. Moreover, an unsatisfied need is the motivator which governs the behaviour of the individual.

Definition of Herzberg’s Theory

Frederick Herzberg was a behavioural scientist, who developed a theory in the year 1959 called ‘The two-factor theory on Motivation or Motivation-Hygiene Theory’.



Herzberg and his associates carried out interviews of 200 persons including engineers and accountants. In that survey, they were asked about the components of a job that make them happy or unhappy, and their answers made it clear that it was the working environment that causes unhappiness or dissatisfaction.
As per the theory, hygiene factors, are essential to keep a reasonable level of satisfaction among employees. Such factors do not actually result in satisfaction, but their absence causes dissatisfaction, that is why, they are known as dissatisfiers. Secondly, motivational factors are inherent to the job, and so the increase in these factors will lead to the rise in the satisfaction level, while the decrease does not cause dissatisfaction in employees.

Key Difference Between Maslow and Herzberg’s Theory of Motivation

The basic points of difference between Maslow and Herzberg’s theory of motivation can be summed up as follows:

1. Maslow’s Theory is a general theory of motivation which expresses that the urge to satisfy needs is the principle variable in motivation. In contrast, Herzberg’s Theory on motivation reveals that there are some variables existing at the workplace that results in job satisfaction or dissatisfaction.

2. Maslow’s theory is descriptive, whereas the theory propounded by Herzberg is simple and prescriptive.

3. The basis of Maslow’s theory is human needs and their satisfaction. On the other hand, the Herzberg’s theory relies on reward and recognition.

4. In Maslow’s theory, there is a proper sequence of needs from lower to higher. Conversely, no such sequence exists in the case of Herzberg’s theory.

5. Maslow’s theory states that unsatisfied needs of an individual act as the stimulator. As against, Herberg’s theory reveals that gratified needs govern the behaviour and performance of an individual.
The needs of an individual are divided into two categories i.e. survival/deficiency needs and growth needs as per Maslow. On the contrary, in Herzberg’s model, the needs of an individual are classified into Hygiene and motivator factors.

6. In Maslow’s theory, any unsatisfied need of an individual serves as the motivator. Unlike in the case of Herzberg, only higher level needs are counted as the motivator.


Conclusion
The two models developed by the two experts aims at simplifying the motivational process which proved that motivation is an important factor to improve the performance level of employees. Herzberg’s theory is an addition to the Maslow’s theory. These are not contradictory but complementary to one another.

Answer (B) Part 

Difference Between Job Enlargement and Job Enrichment

Once job analysis is completed, it is followed by job design which involves continuous eforts in organizing activities or tasks, duties and responsibilities into work unit, to achieve the objectives. There are five approaches to job design, which are job rotation, job engineering, job enlargement, job enrichment, and socio-technical system. Two of these approaches which are most commonly juxtaposed are job enlargement and job enrichment. The former refers to the increase in the number of tasks performed by an employee at the same job.

On the other hand, the latter refers to adding certain stimulators to the job so as to make it rewarding. A job is said to be enriched when the incumbent has the power to make decisions and plans.

Definition of Job Enlargement

Job Enlargement means to increase the tasks of an employee performed by him in a single job. It is an attempt of management to decrease the monotony of the repetitive task. Under this technique, few tasks are added to the existing job which is similar in nature.



In this way, variety in the job is added, and it will become more interesting for the job holders. There are some advantages of job enlargement which are indicated below:

It increases the degree of satisfaction in workers because when the job is enlarged, one employee is assigned the whole or the maximum part of the project. In this way, their contribution to that particular project is appreciated.
In job enlargement, both the physical and mental abilities of a worker are utilized. However, the jobs should be enlarged to a limited extent, i.e. up to the capacity of the employee. It should not create pressure and frustration in an employee.
It increases the task variety that reduces boredom in performing the job.
With the introduction of a new task in the same job, workers may require additional training to perform the task. It may also happen that the worker productivity will fall after the implementation of new system. Further, the employee may demand increment in their pay for the increase in their workload.

Definition of Job Enrichment

Job Enrichment is a job design strategy, applied to motivate the employees by delegating them extra responsibilities to make it more rewarding. In short, we can say that job enrichment means to upgrade the quality of a job and to make it more exciting, challenging and creative.




The job holder is given responsibilities and power to plan, control and make important decisions. The requirement of supervision will now be less or it can also be said that the worker himself will perform the tasks of a supervisor.

The concept of job enrichment was first proposed by an American psychologist Fredrick Herzberg in 1968. The salient features of job enrichment are discussed with the help of the following figure:



Job Enrichment helps to improve the efficiency of the worker along with raising their level of satisfaction. There are more responsibilities, diversity of tasks, autonomy and growth possibilities in an enriched job as compared to a normal job.

Key Differences Between Job Enlargement and Job Enrichment

The major differences between job enlargement and job enrichment are mentioned as under:

1. A job design strategy in which the number of tasks performed by a single job is increased is known as Job Enlargement. Job Enrichment is defined as a motivational tool, used by the management in which the range of activities performed by a single job is increased to make it better than before.

2. Job Enlargement involves quantitatively extending the scope of activities carried out by the job whereas in Job Enrichment improvements are made in the existing job to increase its quality.

3. Job Enlargement reduces boredom and monotony while performing a single task, on and on. Conversely, Job Enrichment makes the job more challenging, exciting as well as creative.

4. Job Enlargement does not require additional skills but job enrichment does.

5. In job enlargement, the expansion of tasks is made horizontally, i.e. at the same level. On the other hand, job enrichment involves vertical expansion of activities like controlling and doing the task.

6. Job enlargement requires more supervision as compared to job enrichment.

7. The consequence of introducing job enlargement is not always positive, but job enrichment will produce positive outcomes.

8. Job Enlargement makes employees feel more responsible and valuable, while Job Enrichment brings satisfaction and efficiency in employees.


Conclusion

Both job enlargement and job enrichment are regarded as motivational tools for the employees, used by the management. However, employees find job enrichment is a far better tool than job enlargement. Job Enrichment gives planning, controlling and decision-making powers to the job holder. It helps them to grow and develop. As opposed to job enlargement, which is just a tactic of management to increase the workload of existing employees. The job holders feel satisfied that his tasks have been extended, without knowing that his role and responsibilities are increased.


Answer (C) Part 

Communication plays an essential role in our lives. One needs to have good communication skills in order to excel in any field. On an organizational level, communication is of utmost importance. People exchange their ideas, opinions, perceptions with one another through communication. Communication can be oral/ verbal, or written. Oral communication includes speaking out, talking to each other regarding different things, while written communication includes writing down or penning a letter in order to communicate with the person. Sign language is also a part of communication wherein people use various signs and symbols in order to converse with other people. Body language, eye contact, expressions, etc., are important aspects of communication. So, today we will be discussing two significant types of communication, i.e., formal communication and informal communication. Let us begin by understanding the primary meaning of the same.

Formal Communication
Formal communication is defined as the communication in which the information is reached through proper channels or routes. It is also called official communication. The main aim of this communication is to properly converse and making sure that the information has reached correctly. This communication is considered as an effective communication mode as it saves time through its systematic flow of communication. Examples of formal communication include reports, post descriptions, work command, information related to sales and inventory, etc. There are four kinds of formal communication, i.e., upward communication, downward communication, vertical communication, and horizontal communication. The superior and the subordinate conversation comes under formal communication. One of the major disadvantages of formal communication is that rules and regulations are very rigid.
More importance is given to the rules; instead of the person. It results in low cordiality among relationships between the superior and subordinates.

Informal Communication
Informal communication is defined as communication that does not undertake formal methods to communicate. People/ subordinates do not follow the rigid rules of the organization. People converse freely without any bondage. On an organizational level, informal communication is the spontaneous kind of communication in which the subordinates and the superior can talk freely. There are no official rules, systems, or guidelines to communicate. Talking to your friend or family is a common example of informal communication. One of the major advantages of informal communication is that it is very flexible. There is no rigidity or any kind of formality to hinder the communication. Grapevine communication is a significant kind of informal communication. The disadvantage of this kind of communication is that rumors or misinformation spread at a rapid pace. Now, let us look at some of the differences between formal and informal communication.


So, these are some of the significant differences between formal and informal communication. Both kinds of communication are practiced by several organizations. The main goal of this is to meet the organization's and personal objectives.


Answer (D) Part

Difference Between Autocratic and Democratic Leadership

Leadership is a skill, which requires a person, to influence the subordinates to work voluntarily, and stimulating them to put their efforts, in achieving the goals of the organisation. Based on the objectives and the subordinates, the organisation can choose from different leadership styles. Autocratic leadership also called as monothetic leadership, is one of the styles, which encompasses centralization of the decision making power.

In autocratic leadership, the leader directs the subordinates regarding what is to be done and how is to be done. On the other extreme, the Democratic leadership is one that gives the subordinates equal chance of participating in the decision-making process as to what is to be done and how it is to be done.

Definition of Autocratic Leadership

Autocratic Leadership, or otherwise called as authoritarian leadership, is a leadership style adopted by the management, involving one man control over all managerial decisions of the organisation, without consulting with the subordinates. Under autocratic leadership, centralization of power exists, that lies in the hands of the leader, and so there is marginal input from the group members. Thus, all the decisions regarding the policies and procedures are taken by the leader himself/herself.


The autocratic leader dominates the entire group of subordinates, through coercion and command. The subordinates are supposed to follow the orders given by the leader unquestioningly.

It best suits the organisations where quick decision making is required. Further, when the subordinates are not much educated and experienced, autocratic leadership is appropriate.

Definition of Democratic Leadership

The leadership style which involves the considerable amount of participation of the employees in the decision-making process and organisation’s management is known as participative or democratic management. The suggestions and opinions of the subordinates are given importance. Indeed they are frequently consulted, on different matters.

Here, the leaders consider the opinion of the group and work accordingly. Moreover, the employees are informed about every matter which affects them.

There exist an open-end communication, through which the subordinates can communicate directly with the other members of the organisation, be it top level or bottom level. Democratic leadership encourages freedom of expression, independent thinking and participative decision making.

Key Differences Between Autocratic and Democratic Leadership

The difference between autocratic and democratic leadership can be drawn clearly on the following grounds:

1. Autocratic leadership can be defined as a leadership style, wherein a clear line of demarcation between leader and follower exist, as the leader has got the absolute power of commanding and decision making. On the other hand, a leadership style in which the leader values the opinions and suggestions of the followers, but retains the final decision-making power in his/her hands is known as democratic leadership.
2. There is centralization of powers in case of autocratic leadership, whereas the authority is delegated to the group members in democratic leadership.
3. Autocratic leadership is task oriented that gives more emphasis on the completion of the task successfully. As against, the Democratic leadership is relation oriented, which aims at improving the superior-subordinate relationship, by sharing powers with the group members.
4. The idea of autocratic leadership is derived from McGregor’s Theory X on motivation. On the contrary, democratic leadership is conceived from McGregor’s Theory Y on motivation.
5. High level of control is present in autocratic leadership, whereas democratic leadership involves the low level of control.
6. There is a freedom of expression and independence in thinking, in democratic leadership, which is not in the case of autocratic leadership.
7. Autocratic leadership is best suited when the followers or group members are not so educated and skilled, but at the same time, they are obedient. As against, the Democratic leadership is appropriate when the group members are experienced, qualified and professional.


Conclusion

When it comes to effectiveness, democratic leadership is a step ahead than autocratic leadership.
One can make a choice between the two leadership styles, considering the immediate goal and subordinates. When the immediate goal of the concern is increase in output and subordinate’s need for independence is low, autocratic leadership style proves better. However, the immediate goal tends to be job satisfaction as well as the subordinates require the greater degree of independence, democratic leadership style is best.

All Questions - MCO-021 - MANAGERIAL ECONOMICS - Masters of Commerce (Mcom) - First Semester 2024

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