Solutions to Assignments
MBA and MBA (Banking & Finance)
MMPC-007 - Business communication
MMPC-007/TMA/JULY/2022
Question No. 1
Explain the two-way process of communication. Illustrate your answer with the help of examples.
Communication is now viewed as a two-way process in later
conceptualizations of the process. The receiver also serves as the sender of
feedback to the transmitter to complete the communication cycle (sender). As
in telemarketing or call centre communication, both the sender and the
recipient play a reciprocal and reversible role.
The two-way approach is more modern. It views communication as primarily
a reciprocal process involving the exchange of messages. Because the sender
(source) and receiver (receiver) are often the same individual, there is no
clear separation between the two positions.
The sender is considered as the determiner of the message's meaning in the
previous linear perspective. The two-way notion incorporates the receiver as
an active participant in the message's development and interpretation. The
message is how the recipient interprets it based on his or her own
experiences, beliefs, and feelings. People who have worked together and
formed common attitudes and perspectives with regard to the organisation
they work in or the community they live in may have common interpretations
of circumstances, ideas, strategies, and events. Transactional communication
is another name for two-way communication. We will also study the
transaction model in detail in unit 6. The flow of two-way communication is
depicted in Figure
Two-way communication is a conversation between two people. Typically, both parties involved transfer information between one another. There are four main components of the two-way communication model. These include the:
- Sender
- Receiver
- Message
- Response
Effective communication between two people is when a sender and receiver deliver information over verbal or written communication, listen to each other, gather their thoughts and provide feedback or answers relating to the conversation.
Systems involved with two-way communication
There are a variety of ways professionals can use two-way communication to create a conversation between colleagues or their clients. This includes both oral and written systems that allow for effective communication. Below are several systems that can be used to facilitate two-way communication:
- Phone: Professionals can use a mobile or office phone to communicate between two parties. A phone allows both parties to call each other, so they can communicate with each other remotely to provide project ideas, ask questions or provide feedback for an existing project.
- Video conference: More often, professionals are conducting calls using video networking software. Video conferencing is a diverse and customizable method of arranging meetings with coworkers and clients.
- Dispatch system: Professionals that communicate through software programs often use a dispatch system to deliver messages. For example, first responders use a dispatch system to receive incoming messages from a dispatcher.
- Instant messaging: This is a written form of two-way communication that's done over the internet through a Wi-Fi connection. It can allow professionals to answer questions quickly, provide product information or respond to company inquiries while at work
- In-person communication: This direct form of communication allows professionals to answer questions fast without having to type any written form of communication. Face-to-face communication allows others to read their body language and facial expressions, which can help to decipher when a person needs help or when they may not understand what the other person is saying.
Examples of two-way communication
There are many types of interactions that involve two-way communication among people. Each form of communication allows individuals to interact with each other efficiently and effectively. Here are four examples of two-way communication:
1. Conversing between two people
One type of two-way communication is a basic conversation between two parties. For example, this may include two colleagues discussing the plans they have to complete a project. Their conversation might involve planning goals and milestones, assigning tasks among team members or reviewing any risks that may arise while they're working on a project. After the initial conversation, employees may check in on each other throughout the project via a company-wide instant messaging system, in person or over the phone.
2. Giving advice
Professionals can benefit from two-way communication by providing others with advice, which may relate to a variety of topics. For example, a coach may take part in an in-person conversation with an athlete that's underperforming. Their advice may include expressing ways the athlete can improve while asking them for feedback or if they may require help while on the field.
3. Answering and asking questions
Another example of two-way communication may include a teacher asking their class questions regarding a recent book they read and expecting the class to answer accordingly. When the teacher asks a question, it can allow them to converse with their students, which can help them learn more effectively than if they were to provide one-way communication through a lecture. This allows students to follow up with an answer or ask the teacher clarifying questions.
4. Negotiating terms
Professionals can benefit from using two-way communication when they're negotiating the terms of a contract. For example, car sales associates can converse with their customers when they're trying to negotiate a deal that can help them make money. This process may start at the beginning of the sales process and run throughout final negotiations. By effectively communicating with a customer, a sales representative can use informative and persuasive language to get their customer to complete a purchase. This form of communication is typically over the phone or in person.
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