MCO-06 - MARKETING MANAGEMENT - Master of Commerce (Mcom) 2nd Year

Solutions to Assignments

                MCO-06 - MARKETING MANAGEMENT

                    Master of Commerce (Mcom) 2nd Year

Question No. 1. 

What is marketing research? What steps are involved in conducting a marketing research study? (20) 

                                                        CLICK HERE

Question No. 2. 

“Developing an effective advertising campaign requires a stream of interconnected decisions on such matters as objective setting, budget setting, media decisions as well as decisions on strong creative strategy”. Elaborate. (20)                  CLICK HERE

Question No. 3. 

Write short notes on the following: 

(a) Buying Behaviour Situations 

(b) Mass Marketing 

(c) Internet marketing 

(d) Functional Middlemen (4X5)                  CLICK HERE

Question No. 4. 

Differentiate between the following: 

(a) Product and Production concept of marketing 

(b) Micro environment and Macro environment 

(c) Market segmentation and Market targeting. 

(d) Captive Product Pricing and Product-Bundle Pricing (4X5)                 CLICK HERE

Question No. 5. 

Comment briefly on the following statement: 

(a) Different phases of development in Indian market are indicators that there is a revolution undergoing in Indian market. 

(b) Marketing research is quite pervasive in nature and can be used by the marketing managers in various marketing decision areas. 

(c) Consumers are being influenced by a number of psychological factors in the purchase of various products and services. 

(d) Marketing of services is no different from marketing of products, the strategies of the 4 P's, however, require some modifications when applied to services.                  CLICK HERE